Bengaluru: In an exciting new development, mCaffeine, India’s first caffeinated personal care brand, is collaborating with three of India’s biggest youth icons and talented celebrities – Radhika Apte, Shruti Hassan and Vikrant Massey as their new age ‘brand believers’ for their upcoming campaign. The brand film is targeted towards empowering the country’s Gen Z audience while communicating mCaffeine’s ‘Addicted To Good’ proposition in an innovative yet relatable way.

The proposition comes from the human insight that we are essentially creatures of habit that favour repetition. A single good habit can often lead to another, starting a chain of goodness. Armed with all the goodness of caffeine, mCaffeine wants to get its users similarly ‘Addicted to Good’. Representing the young and energetic go-getters who the brand’s products are made for, the three ambassadors will share the goodness of caffeine with everyone – along with the good that the brand does at large.

Commenting on the association, Tarun Sharma, CEO & Co-Founder, mCaffeine, said, “We are overjoyed to welcome Radhika, Vikrant and Shruti to our world of caffeinated goodness. Given the rising awareness about personal care, with our ‘Addicted To Good’ campaign, we aim to emphasize the benefits of our hero ingredient and solidify mCaffeine’s position as India’s most favorite caffeinated personal care brand.”

Talking about embarking on this new journey, Radhika Apte said, “I am thrilled to espouse mCaffeine’s brand values of being addicted to good. Looking at the growing consciousness of today’s millennials, I believe that we all must pledge to products that make us addicted to not just a good regime but also a good environment. Kudos to their team for this endeavor of making smart personal care choices a talking point in the country and enlightening us about how our personal care choices can leave a positive impact.”

Aside from opposing animal testing, the colour and gender-neutral brand promotes clean, sustainable living. With the ‘Addicted To Good’ message, mCaffeine aims to inspire the audience to unearth their full potential and be the best version of themselves – because feeling good is everyone’s right.

“For me, personal care is not just limited to outer appearance but a feeling of goodness from within. I have personally been an mCaffeine user, and I stand by the ideology of the brand. mCaffeine – 100% natural, vegan, cruelty-free and with zero plastic footprint – has consistently made a meaningful impact in today’s world by supporting addiction to the goodness of caffeinated personal care products. I am happy to align myself with a brand that is working hard to help our country recognize the importance of inner beauty and responsibility towards the environment through a simple yet powerful message of being ‘Addicted To Good,’” says Shruti Hassan.

Vikrant Massey added, “The pandemic has brought me closer to myself and my personal care routine, and I think that’s the scenario with everyone. Consumers are looking for an impactful factor in every choice they make, and a brand like mCaffeine, in today’s time, is making it easily possible for them with their consistent efforts. I am looking forward to this exciting mCaffeine journey of being #AddictedToGood.”

 About mCaffeine

mCaffeine is India’s first caffeinated personal care brand, launched in 2016, co-founded by Mr. Tarun Sharma and Mr. Vikas Lachhwani. The brand is focused on the millennial lifestyle with mass premium offerings. mCaffeine, a D2C brand, has sold more than 2.8 million products in just 4 years of launch. Currently, the products are available at 18000 pin codes across India. While the brand is still quite young, mCaffeine products are best sellers amongst multiple categories on Amazon and Nykaa.

mCaffeine, currently is present in 3 major categories – Face Care, Hair Care and Body Care. There are about 25 products in the portfolio so far and there are aggressive plans to further launch 15-20 products in the next one year. mCaffeine products are available on all major shopping portals namely – Amazon, Nykaa, Flipkart and sells through its own e-commerce portal www.mcaffeine.com. Almost half of mCaffeine products are best sellers in the categories they operate in across marketplaces.

The brand is at present focusing on India with global potential for the future.

 Awards & Recognitions:

Their products are already gaining cult status in the Indian beauty community. mCaffeine’s Coffee Body Scrub has become a favorite of the community, recently winning the ‘Best Scrub’ Category in the Cosmopolitan Beauty Awards 2019 and Nykaa Femina Beauty Awards 2020. The brand was also a part of the prestigious ‘Forbes 30 under 30‘ list in 2020, ‘Product Launch of the Year’ from Channelier Awards 2021 & The Femina Power Brands – Excellence in Personal Care 2021. mCaffeine is Peta  Certified – 100% Vegan and Cruelty-Free.

With unique products that harness the goodness of caffeine for skin, hair and face, mCaffeine has built a sturdy record for itself at a lightning-fast pace. The brand is now set to take the personal care market by storm with the strategic association of three renowned celebrities.

 About mCaffeine

mCaffeine is India’s first caffeinated personal care brand, launched in 2016, co-founded by Mr. Tarun Sharma and Mr. Vikas Lachhwani. The brand is focused on the millennial lifestyle with mass premium offerings. mCaffeine, a D2C brand, has sold more than 2.8 million products in just 4 years of launch. Currently, the products are available at 18000 pin codes across India. While the brand is still quite young, mCaffeine products are best sellers amongst multiple categories on Amazon and Nykaa.

mCaffeine, currently is present in 3 major categories – Face Care, Hair Care and Body Care. There are about 25 products in the portfolio so far and there are aggressive plans to further launch 15-20 products in the next one year. mCaffeine products are available on all major shopping portals namely – Amazon, Nykaa, Flipkart and sells through its own e-commerce portal www.mcaffeine.com. Almost half of mCaffeine products are best sellers in the categories they operate in across marketplaces.

The brand is at present focusing on India with global potential for the future.