Archives for January 2018

Being the 1st ever horror release of the year, 1921 is reigning the box office turnstiles and has received a lot of applaud from the audiences not only in India but other parts of the world as well. 1921 started off its box office turnstiles journey on a good note and has earned a total of Rs. 8.07 crores in India and is expected to see a rise in the numbers in the coming week. The film has also earned great admiration in Pakistan and has broken a record by accumulating a total sum of Rs. 1.3 crores within the 1st ever four days of its release. It is a big deal to see an Indian horror flick to do so well and have such high earnings at the Pakistani box office turnstiles. The movie released on 12th Jan, 2018 and is stable at the box office turnstiles.

SHWETA BASU PRASAD TO WORK ALONGSIDE NASEERUDDIN SHAH & MITHUN CHAKRABORTY IN ‘THE TASHKENT FILES’

Shweta Basu Prasad, who was last seen essaying the role of a simple, down – to – earth housewife in Badrinath Ki Dulhania, is all set to be a part of the upcoming thriller, The Tashkent Files. She will be portraying the role of a ferocious scribe who helps in investigating the case. Shweta stated, “The best part about being an actor is the fact that one can live so many lives in one. I enjoy portraying different characters, whether it was the twin role in Makdee, a doting sister using sign language to communicate in Iqbal, Urmila in Badrinath Ki Dulhania or a warrior princess in my TV show Chandra Nandini. Raagini Phule in The Tashkent Files is different from anything I have ever done so far. She is a rookie journalist who with the story of the film gets serious and more invested in the mystery of Lal Bahadur Shastriji’s death. For me, Raagini has many shades that I can discover as an actor. I am really excited and looking forward to it.”Directed by Vivek Agnihotri, the gripping thriller also stars Naseeruddin Shah & Mithun Chakraborty. The film revolves around the mysterious death of the 2nd Prime Minister of India, Lal Bahadur Shastri.

GUJARATI FILM ‘DHAAD’ STARRING KAY KAY MENON TO RELEASE AFTER 17 YEARS PORTRAYS POWERFUL WOMEN CHARACTERS

After a successful release of the film Dhaad in Gujarat, the cast & the crew is all set to release it in Mumbai too. From Jayant Khatri Film Foundation, one of India’s leading theatre production houses & award winning director Aditi Desai (Kasturba, Akoopar, Agnikanya & Samudra Manthan), comes an exciting new theatre production, Dhaad. The film, shot before the 2001 earthquakes in Gujarat. Director of the movie Paresh Naik said that when 2001 earthquake struck, the film had almost been shot. The movie had funding problems, which is the major reason why it took 17 years (2000 – 2017) for the film to see the light of the day. The cast & the crew of the film had almost given up before Shemaroo stepped in to save the film. He also stressed on the fact that like Maharashtra government, Gujarat government also needs to adopt similar measures in order to promote cinema & theatre and must prioritise Gujarati cinemas. The movie is set in the dangerous desert sands of Kutch region, where women are considered as child bearing machines, Dhaad tells the epic story of the unapologetic & eccentric anti – hero, Ghelo, and the 3 incredibly strong willed women whose fate have betrayed. The story takes the audience on an intriguing & thought provoking journey, alongside the passion & aggression of the robbers in this barren land. The film is based on a short story located in the interior rural landscape of Kutch, on the western borders of Gujarat, India. Paresh Naik also announced the arrival of his forthcoming movie projects called Samudi & Dharaar.

SUNIEL SHETTY ATTENDS THE TOSS CEREMONY OF THE ANCHOR PREMIER LEAGUE, A CRICKET TOURNAMENT

Trumpets of excitement & enthusiasm blew as Suniel Shetty tossed the coin to mark the commencement of a thrilling cricket match in the Anchor Premier League organised by Sportobuddy. The ceremony took place at the Western Railway Cricket Ground in Lower Parel in the esteemed presence of Dhananjay Rawal, the Creative Head of Sportobuddy and the captains of the contending teams, Great White Tuskers & Fierce Mustangs.. Suniel Shetty, a Mumbai Heroes player in the Celebrity Cricket League has a deep seated love for cricket and hence, made his presence felt at the exciting match – up.“As a fitness lover, I always promote a healthy way of life. With corporate’s like Sportobuddy entering the sports sector, it won’t just help people attain & maintain an active & fit lifestyle but also encourage people to pursue their passion for sports, exults Suniel Shetty.

ALL IS WELL BETWEEN IHANA DHILLON & URVASHI RAUTELA

Ihana Dhillon, who is making her Bollywood debut with upcoming film Hate Story 4, has denied rumours about catfights due to constant comparisons between her & Urvashi Rautela. The actress quips, “Honestly speaking, I don’t think I can do catfights. It is not possible. Also there is no comparison as our characters are totally different. I am playing a corporate girl and she is playing a supermodel, so you can’t compare them. Both the characters are totally different. I got along with Urvashi very well, we enjoyed working together. In fact, all the actors were like a family on the sets.”Talking about Hate Story 4, she adds, “It’s based on a real life incident. The film is not a love triangle, it is a revenge story. This is a thriller movie, like the previous parts, but this part is different as the story is based on a true incident. It’s the reason why I agreed to work on the film.”Directed by Vishal Pandya, the film will release on 9th Mar, 2018. It will also feature Gulshan Grover & Karan Wahi
NUSHRAT BHARUCHA BONDS WITH CHILDREN ON THE SETS OF ‘SONU KE TITU KI SWEETY’
Nushrat Bharucha who is all set to play a perfect bride in the film Sonu ke Titu ki Sweety is not just an idol bride but is an idol friend for the kids. Since her character works with an NGO for children in the film, a lot of the filming was done with children. The children took a fond liking for her as she would play games, bring them treats and spend time chatting in between shots. They just did not want to leave her post pack up too. While wrapping up the film, the children got teary eyed as they had come to get very close to Nushrat. https://ssl.gstatic.com/ui/v1/icons/mail/images/cleardot.gif

SHAHID IS ON A ROLL

Shahid Kapoor has become one of the most sought after actor in the last couple of years. In 2016 he walked away with the accolades and several awards for his performance as the drugged out rapper Tommy Singh in Udta Punjab. Shahid’s career is flying high and high. Recently, a presswallah caught a sneak preview of Padmaavat (the journo saw the rushes when the Sanjay Leela Bhansali directorial was called Padmavati) and came back saying that Shahid’s Maharawal Ratan Singh act is perfect. The actor awaits the release of his magnum opus with Deepika Padukone & Ranveer Singh, Shahid’s next is Shree Narayan Singh’s Batti Gul Meter Chalu, opposite Shraddha Kapoor. He is also in talks with Imtiaz Ali for his next and, of course, there’s another surprise announcement on the anvil with another top production house.

KARAN JOHAR HAS BEEN INVITED AS A CULTURAL LEADER TO THE WORLD ECONOMIC FORUM (WEF) IN DAVOS, SWITZERLAND

This year, Karan will be participating in a session titled “The Weaponization of Culture” on 23rd Jan, 2018 alongside names such as Alice Bah Kuhnke, the Swedish Minister of Culture & Democracy, and Arlie Russell Hochschild, a professor of sociology at the University of California, Berkeley. The session will be moderated by television anchor, Ali Velshi.Karan Johar was invited last year as well where he was in a one on one session with Pakistani activist & filmmaker Sharmeen Obaid – Chinoy…Karan Johar says, “It’s an honor to be invited as cultural leader to Davos at the WEF. Davos is a spectacular meeting ground for some of the most prolific men & women from across the globe. It’s inspiring & motivating to be amongst them.”This year, the WEF’s opening plenary will be delivered by Indian Prime Minister, Narendra Modi on 23rd Jan, 2018. US president Donald Trump will deliver a keynote address before the close of the meeting on 26th Jan, 2018.

RASHMI SHARMA ANNOUNCES HER NEW VENTURE WITH AKB48 TO CREATE MUM48

On Tuesday night, Rashmi Sharma had 2 new announcements to make to the media fraternity and her friends from the industry which left everyone in the state of curiosity. She has launched a new media company named Rashmi Raj Media Pvt. Ltd and also announced its 1st collaboration with AKB48 called MUM48. AKB48 are a Japanese idol girl group from Tokyo and have sister groups in China, Japan, Indonesia and have now shown interest in India. This gave rise to MUM48. MUM48 is going to be an opportunity to explore talents for any girl aged between 12 to 30. She had invited all her lead female star casts from the television industry to showcase the empowerment of girl power. The event was graced by the presence of Jayati Bhatia, Kamya Punjabi, Dipika Kakar, Devoleena Bhattacharya, Helly Shah, Tanya Sharma, Tejaswi Wayangankar, Rubina Dilaik, and many more.

R BALKI ALL PRAISES FOR AKSHAY KUMAR

Akshay Kumar has reinvented himself and as an actor in the last few years. We have seen a different side of his. Along with action & comedy, he has been exploring a variety of genres, delivering some gritty & memorable performances. And we are not saying this it’s Writer – director R Balki who is all praises for Akshay’s performance in his next, Padman, “is one of the finest by an Indian actor”.Revealing how the superstar effortlessly slipped into the character of Arunachalam Muruganantham, the inventor of a low – cost sanitary pad making machine on whom the movie is based, the filmmaker says, “Arunachalam is a simple man, and Akshay, too, is an unassuming, no – fuss person. So, I thought that he was naturally right for the role. He has imbibed Arunachalam’s simplicity so well that it is wonderful to watch him on screen.” Elaborating on the actor’s restrained performance, Balki says, “It’s not about saying a lot; Arunachalam is the kind of man who just smiles & insists that he hasn’t done much, and that takes a lot of character. Akshay understood him perfectly and essayed the part beautifully.” One of the highlights of the film, which also stars Sonam Kapoor & Radhika Apte, is its climax. Akshay performed the 10 minute dialogue heavy scene with a 3 camera setup in just one take. Balki recalls, “We thought we’d divide the shots because the scene was heavy on emotions & expressions, but Akshay got it right it in the 1st ever take.” Summing up, Balki says, “Akshay doesn’t intellectualise acting. He does his homework quietly, understands his character and portrays it in his own way. Everyone knows him as a star, but in Padman, his performance is extremely nuanced; it’s one of the finest by an Indian actor.” Padman, produced by Mrs Funnybones Movies, SPE Films India, Kriarj Entertainment, Cape of Good Films & Hope Productions, and released worldwide by SPE Films India, releases on 25th Jan, 2018.

SAREGAMA’S YOODLEE TO COME UP WITH ONIR’S NEXT ‘KUCHH BHEEGE ALFAAZ’

Saregama’s Yoodlee Productions are back with their 2nd movie titled Kuchh Bheege Alfaaz which is a love story in the age of social media. The film has been directed by Onir who has directed award winning films like My Brother Nikhil & I Am. The movie marks the debut of model Zain Khan Durrani & National Award winning actress Geetanjali Thapa in the lead. The teaser of Kuch Bheege Alfaaz is now out as a precursor to the trailer. The teaser starts with a Shayari being recited by the film’s lead character RJ Alfaaz. With the evergreen melody “Pehla Nasha” playing in the background, the film sets up the love story perfectly with a warm sense of nostalgia. Kuchh Bheege Alfaaz is an interesting take on modern day love, where 2 strangers remain hidden behind digital screens, sparking off an unlikely romance. The film is scheduled for a release this Valentine Weekend on 16th Feb, 2016. India’s oldest music label Saregama had ventured into movie production under their banner Yoodlee Films, which churns out films high on content and driven by a philosophy of “fearless filmmaking”. After the hugely critically acclaimed 1st ever film from the banner, Ajji, that released last year, their 2nd film is Kuchh Bheege Alfaaz directed by the ace filmmaker Onir, director of award winning films like My Brother Nikhil & I AM. The film is a modern day love story in the age of social media, as seen through 2 primary characters, RJ Alfaaz, played by debutant actor Zain Khan Durrani & meme artist – Archana, played by Geetanjali Thapa. In a world of pings, likes, tweets, shares & comments, 2 strangers connect over a miss dial & Whatsapp their way into each other’s hearts, safely hidden behind digital screens. But will the emojis translate to emotions when they reveal their truth to one another, forms the crux of the story. The film is scheduled for a release this Valentine Weekend on 16th Feb, 2018.

ROHIT SHETTY RECEIVED AN AWARD FOR “A DIRECTOR WITH A DIFFERENCE” AT THE SOCIETY ACHIEVERS AWARDS 2018

The Society Achievers Awards held on 14th Jan, 2018 is an occasion where the people who matter congregate at a grand venue to raise a toast to some powerhouses of talent amidst the industry. Ever since Rohit Shetty stepped into the film industry, he has rewritten the entire game of film making. With one blockbuster after another, Rohit has made his mark as the king of family entertainers. Not to mention, the huge fan base he has created, thanks to the amazing films he churns out. The film makers was felicitated with the award for “A Director with a Difference.”

EMRAAN HASHMI STARRER ‘CAPTAIN NAWAB’ PRODUCERS ODDBALL MOTION PICTURES RECEIVES 250 CRORES INVESTMENT FROM CHANDA GROUP FOR FILMS & DIGITAL CONTENT

ODDBALL Motion Pictures, a leading film & media production company founded by filmmaker Nitin Upadhyaya announced their association with Chanda Group on Mon wherein the latter will be funding a seed capital of upto 250 Crores for the feature films & original digital video content that will be exclusively developed & produced by ODDBall Motion Pictures. This path breaking deal will help the upcoming Production house develop feature films, long form & short form content across genres, and over time, a platform of their own. Speaking on the association, Chanda group’s managing director, Rahul Chanda said, “Indian Film & Media sector is one of the fastest growing market and in a country which has an exceptional appetite for information & content, it is about time that this sector is explored as a serious business avenue. This association with ODDBall Motion Pictures will help us to power forward in the Industry. They are passionate and developing some great content.”.This unique collaboration will bring in ₹250 crore in the Industry and leverage Nitin Upadhyaya’s rich experience in filmmaking. Under his leadership, ODDBall Motion Pictures produced Behen Hogi Teri starring Rajkummar Rao & Shruti Hasan in 2017 and has a great line up of films in 2018. This year they would be producing 7 films including the much awaited Emraan Hashmi starrer Captain Nawab. Their slate contains 3 Hindi & 2 Marathi films to be released next year. Apart from these ODDBall has some exceptional stories to tell in their pipeline next year, details of which will be shared soon in a press conference in Mumbai. Chanda group will be exclusively investing in ODDBall Motion Pictures for 5 years, for their developments in the Media & Entertainment Industry. Their 1st ever release will be Gulshan Devaiah, Sagarika Ghatge & Kunal Roy Kapur starrer bilingual thriller Haadsa.

TAARAK MEHTA KA OOLTAH CHASHMAH IS TAKEN AS “CASE STUDY” FOR MARKETING & COMMUNICATION
Success story of daily comedy show Taarak Mehta Ka Ooltah Chashmah is a well known and well received fact. Now this unique trendsetter show is taken on as a case study by Dr Darshan Trivedi, assistant Professor with MICA Institute (formerly known as Mudra Institute of Communications, Ahmedabad). It is the 1st time ever that a Television show has been taken as a case study by any MBA college. MICA offers a wide range of academic programmes including 3 residential programs: the Post Graduate Diploma in Management – Communications (PGDM – C), Crafting Creative Communication (CCC) & Fellow Programme in Management – Communications (FPM – C). “It’s been a moment of pride for us. To be taken as a case study means that you are not just a success story but you are discussed in the marketing circles for your strategies, planning, content & content marketing. To remain successful constantly, we have shed a lot of sweat and tears & blood. It is not easy to sustain at the top and compete with the mainstream shows. Specially during the era of Saas Bahu sagas. In our show neither do women shed tears nor are they conniving kitchen politics. They are progressive & happy women who are inspiration to children and support to their husbands. Like Guajarati samaj, Neela Telefilms has also ensured the sanctity of women in its shows,” says the creator & producer of the show Asit Kumarr Modi. After its initial launch on SAB TV and after initial few episodes, came the track of a Ghost in Gokuldham Society and the TRP graph shot upwards. Since then the show has turned into channel driver and has constantly maintained #1 position in comedy shows and amongst top 10 across all shows in all the channels.

DECODING POOJA CHOPRA’S FITNESS MANTRA

Recently, we saw Pooja Chopra turn ninja while she was promoting her upcoming film Aiyaary at Jaisalmer BSF camp. The actress was asked to do the drills designed for the jawans. She hopped up on a rope and climbed like a professional. It made all of us wonder what keeps this actress so fit. The actress was caught cycling in the city yesterday on the back road in Andheri. Pooja love to cycle in the day light and also spends hours in the gym. Well, now we know what to do to get that fit bod! #Thurdaymotivation!

PADMAAVAT TO RELEASE WORLDWIDE ON 25TH JAN 2018 IN IMAX 3D IN HINDI, TAMIL & TELUGU

Viacom18 Motion Pictures announced 25th Jan, 2018 as the worldwide release date of Padmaavat. Directed by Sanjay Leela Bhansali, Padmaavat is the 1st ever Indian film that will have a global IMAX 3D release. It has been cleared for release by the CBFC with a U/A release certificate post the incorporation of only 5 modifications. Starring Deepika Padukone as Rani Padmavati, Shahid Kapoor as Maharawal Ratan Singh & Ranveer Singh as Alauddin Khilji, the film will also be released in Tamil & Telugu, in addition to Hindi. Based on 16th century Sufi poet Malik Muhammad Jayasi’s epic poem Padmavat, the movie faced resistance from its early stages due to a misinformation campaign & rumour mongering. Despite these challenges, the film that showcases the valor of Rani Padmavati, Maharawal Ratan Singh and the famed Rajput ethos of honor, bravery & sacrifice, has managed to overcome all odds; aided by the support of well – wishers from across the film fraternity, the government authorities & the society at large. Sanjay Leela Bhansali said, “Padmaavat is a dream come true for me. I have always been fascinated by the stories of honor, valor & vigor of our great Rajput warriors that have been captured so beautifully in our literature and this movie is my homage to those glorious stories. I would also like to thank the entire film fraternity for supporting Viacom18 & Bhansali Productions through the entire production & pre – release phase and hope they like the film they so supported.”

RAKUL PREET SINGH TO STAR OPPOSITE AJAY DEVGN IN HIS UNTITLED NEXT!

Former Miss India Rakul Preet Singh, who stars in Aiyaary opposite Sidharth Malhotra, will next be seen romancing Ajay Devgn in Luv Ranjan’s contemporary rom – com. The film is scheduled to go on the floors soon and she will be seen playing a feisty & super confident urban girl. The yet untitled film will mark the debut of renowned editor Akiv Ali as a director. Akiv has previously edited some amazing movies such as Agneepath, Gangster, Life in a Metro, Once Upon A Time in Mumbaai, Barfi and many more. This rom – com also stars Tabu. The movie is produced by T -Series’ Bhushan Kumar & Krishan Kumar & Luv Films’ Luv Ranjan & Ankur Garg and will be a festive treat for the audience as it will be releasing on Dussehra, 19th Oct, 2018.

Krishna Bhatt shares her experience on directing her father, Vikram Bhatt

Director Vikram Bhatt, who is recently busy promoting his movie 1921, is also awaiting the release of his daughter Krishna Bhatt’s web series Untouchables where Vikram, has also acted in the series himself. Vikram Bhatt is all set to launch his own OTT platform and this web series titled Untouchables will be featured on this new platform. Krishna Bhatt who has assisted her father in films like 1920, Mr X, Haunted & Dangerous Ishhq will debut as a director from his web series. Krishna Bhatt said, “Working with my father is always a learning experience. Only after I started direction did I fully appreciate the powerhouse of knowledge & talent he is. I always look at my dad after every shot and wonder what he thinks of it. I thought working with him would be unnerving but it ended up being the most enriching & fun experience.” She received various inputs from her father while shooting for the series. “He’s an excellent actor and blew my mind with his performance. He had suggestions from time to time which I happily incorporated because it would be silly to turn away from 35 years of experience. I cannot wait to work with him again.” ‘Untouchables’ is a crime thriller courtroom drama which revolves around a medical student who’s an escort who lands up facing a murder rap when her wealthy client is killed.

BOMAN IRANI IN TOTAL DHAMAAL FRANCHISE

In a traditional mahurat ceremony, Total Dhamaal, featuring franchise regulars Arshad Warsi, Javed Jaffery, Riteish Deshmukh & Ashish Chowdhury and new addition to the film Ajay Devgn, Boman Irani, Anil Kapoor & Madhuri Dixit went on the floors recently with an early morning pooja. Boman Irani, who is a part of this franchise has not been part of a traditional Mahurat in a very long time and was very happy & excited at the same time. The film schedule will go on till the end, the opening sequence will be filmed after which we move out of the city to shoot from Feb, 2018 to April. “Boman Irani has known producer – director Indra Kumar & co – producer Ashok Thakeria since his early days and the duo had offered him 3 – 4 films in the past which he couldn’t do because of prior commitments.”There was a clash of dates this time too but they worked things out and now I’m finally on board. Except for Madhuri I’ve worked with all my co – actors before. With Ajay I did Tezz in 2012 but we didn’t have any scenes together,” he added.

‘PARESHAAN PARINDA’ IS A LOVE STORY WITH GANGSTER INVOLVEMENT IN MANY SHADES”- DR. RACHEL SINGH

The upcoming Hindi movie Pareshaan Parinda – Ek bechara had its trailer launch recently in Mumbai. The film is starring Meeraj Shah, Sakshi Singh, Pankaj Kumar, Avtar Singh Bhullar, King B Chouhan, KP Sandhu, Pallavi Sharma, Sadia Nabila, Ricky Sapuran Singh, Dave Sidhu, Sahil Sood, Sammy Gill & Naz Gill. The cast & the crew present at the event was the director Devesh Pratap Singh along with Producer & writer Dr. Rachel Singh. The actors Pankaj Kumar & Avtar Singh Bhullar were present at the event, making the event very splendid. The film is about 2 strangers who unknowingly ran into each other one night and when they got up next day, they were quite shocked. Neither of them can remember the previous night events and cannot recollect how they got there in the first place. The boy (Neel) is an average middle class IT professional and working in Sydney and the girl (Mini) belongs to a gangster family of Sydney. She is the daughter of a crime boss. Little did he know this was a fatal mistake getting involved with the underworld? He takes some decision and with that some consequences come and in one night his life changes. The director Devesh Pratap Singh quoted “Pareshaan Parinda is a youth centric film, as they are the driving force of this generation. The audience will connect to the story and will get glued to their seat. Pareshan Parinda is an engaging but fresh concept of youth, how they deal with their day to day situations, circumstances and how they sort it out in their own way. By this film, the perspective towards youth will definitely change. The film is entirely shot at various locations of Sydney & Singapore. The film is set to release on 16th Feb, 2018.

The talented actress & supermodel Urvashi Rautela can easily be called one of the most sizzling & loving celebrity in Bollywood. She is a perfect combination of beauty with brains with a golden heart which believes in spreading love.

Urvashi Rautela is one of those few celebrities who is using her star power in the right way by not only entertaining the audiences via her films but at the same time contributing towards the society in need. Acknowledging her for this kind hearted nature, recently the Uttarakhand Government honored the actress with the prestigious award of Uttarakhand Maharatana for her immense efforts & involvement in helping her hometown prosper.

Urvashi Rautela & her family recently attended a function at their home grounds in Uttarakhand where the actress was awarded with this special award. Amidst her busy professional schedule, the actress managed to remove time for this event as she is extremely close to her birth place and was overwhelmed with the acknowledgment shown towards her efforts.

Urvashi Rautela who hails from Kotdwara in Uttarakhand had just lately donated food & basic amenities to Uttarakhand when they were hit with the dreadful floods in 2017. Through her foundation – Urvashi Rautela Foundation she has helped in every way possible. Uttarakhand Chief Minister Ramesh Pokhriyal who presented this special award to Urvashi Rautela, also went ahead in expressing that Urvashi Rautela was the extremely worth enough for this award, she is a global icon and has won many international achievements thereby making a name of her hometown Uttarakhand and inspiring many with her deeds.

Expressing her thoughts on receiving the award, the stunning actress averred, “I am a daughter of Uttarakhand, and so the feeling to get this Uttarakhand’s Maharatna award is extremely special. What a fabulous Jan, 2018 to begin my year with.”

On the work front, Urvashi Rautela will soon be seen in Hate Story 4 where she is going to be the hero of the film and will have an interesting character to look out for. The movie is expected to hit the screens on 9th Mar, 2018. It is directed by Vishal Pandya & produced by Bhushan Kumar & Krishan Kumar.

Shraddha Kapoor recently inaugurated The Wedding Junction Show & also walked on the ramp for well – known fashion designer Anita Dongre at Hotel Sofitel, Bandra – Mumbai.

Shraddha Kapoor came in pink dress for inauguration of The Wedding Junction Show at Sofitel Hotel, Bandra – Mumbai. The organizers believe in delivering quality more than quantity for their exhibitors. They believe that an Exhibition is successful only if the participants get the right kind of visibility, meet the right buyers & go back with a good return on investment from the expo.

Besides there was a exclusive fashion show organized only for brand association with top designer & stylist from the country. Bindani started the show at Ball room. Then Shraddha Kapoor was the show stopper for designer Anita Dongre.