Abu Dhabi Week, a high profile event will celebrate & promote the emirate in India. The Department of Culture & Tourism, Abu Dhabi, the body that promotes the emirate’s tourism & cultural heritage proposition is all set to organize the 1st ever Abu Dhabi Week in India. Aiming to establish Abu Dhabi as a pre – eminent visitor destination that combines a mix of culture, art, entertainment & sports, this multi – city exhibition will be held on 27th Oct 2017, 28th Oct 2017 & 29th Oct 2017 in Mumbai & 3rd Nov 2017, 4th Nov 2017 & 5th Nov 2017 in Delhi.
The event represents a great opportunity for consumers, trade agents & stake holders to be present under 1 roof, and for Abu Dhabi to be showcased as a highly significant destination for the Indian market. The show will be a dynamic, family leisure entertainment destination and one which also affords plentiful business opportunities.
Saif Saeed Ghobash, Director General, Department of Culture & Tourism, Abu Dhabi, averred, “India is a key tier one priority for Abu Dhabi and represents our 2nd largest international source market for hotel guests. Abu Dhabi Week, organized with the Department’s Delhi team of tourism experts, will encourage our partners & stake holders to capitalise on the rapid growth of Indian visitors choosing to explore the emirate.
Saif Saeed Ghobash explains further, “As well as positioning the emirate as a holiday destination, we will underline the message that Abu Dhabi is an ideal business locale for the Meetings, Incentives, Conferences & Exhibitions (MICE) industry with a superb choice of venues for delegations from India.”
Abu Dhabi Week will offer a variety of interactive experiences;.virtualreality booths will provide life like encounters of Ferrari World, Desert Safari & Etihad Airways flights to give a hands on sense of remarkable Abu Dhabi experience.A glimpse of Louvre Abu Dhabi will also be shown at the event, with the museum all set for its grand opening on 11th Nov, 2017.
As an added point of interest, renowned Abu Dhabi chef, Khulood, will be performing a live cooking masterclass in Mumbai, presenting traditional Emirati cuisine and will also host an interactive session with the audience, familiarizing them with gastronomy of the emirate.
Bejan Dinshaw, Country Manager, Department of Culture & Tourism averred, “The Department has always been on the forefront of promoting the culture & the heritage of Abu Dhabi & also the ever growing tourism to the Emirate. Abu Dhabi Week is one such project through which we would like to bring the tourism fraternity & the erstwhile consumers together to showcase the vibrant world of Abu Dhabi and further strengthen our philosophy. I foresee this event as an encouragement of tourism & trade between India & Abu Dhabi”.
Besides this, the event will also have contests & exciting competitions to engage the visitors and giveaways like stay vacation packages, rides in Ferraris and several other prizes. Food stalls offering famous delicacies, musical performances by different artists, kids’ area with varied activities for children, live paintings & also a selfie booth with UAE skyline, will also be some of the highlights at the event.
Tourism has been a silent force fostering the relations between the 2 regions and has stimulated both economies. Abu Dhabi has welcomed 225,000 Indian hotel guests between Aug, 2017 and the start of the year, 2017 & also a year on year increase of 9%. Etihad Airways & Jet Airways operate 282 flights a week from 13 Indian destinations witnessing an average length of stay of 2.8 nights.
