An independent & beautiful 100 year old Assamese folk song entitled “Gum Gum” has just been re – discovered & released by Ampliify Times Music & One Digital Entertainment.
In the midst of an undying Bollywood music culture, a large group of independent artistes are trying to cut through the conventional and give independent or indie music it’s due. To secure that space may have been an impossible task a decade ago, but now, thanks to Ampliify Times Music, the scope for making their presence felt has expanded.
Keeping the legacy forward of independent music, check out the next release by the record label Ampliify Times Music in association with One Digital Entertainment Presents another independent & beautiful Assamese folk song entitled “Gum Gum” crooned wonderfully, just recently, by Sumithra Narayanan who believes in putting in all of the efforts to bring the time of independent music back.
On the contrary to any other genre of music, independent music holds a deep meaning of life. Therefore, Assamese folk song “Gum Gum”
expresses the true meaning of life.
The voice behind the song “Gum Gum”, singer Sumithra Narayanan avers, “I am glad that we are encouraging independent music in India. Since there is no commercial value to independent music, Ampliify Times Music is giving the desired value and also spreading the word about independent music. In times when bollywood numbers gain immense popularity, getting outstanding response for the song from my friends & family is really overwhelming. I wish the audience praises & likes it too.”
Varun Prabhudayal Gupta founder of Ampliify Times Music record label reiterated, “The idea to encourage independent music is to get the old era back where every musician regardless of any Bollywood connect gets their due. In India we have a gold mine of talent which needs to be explored and given their well – deserved recognition”.
Gurpreet Singh founder of One Digital Entertainment one of the biggest company’s in digital content production is proud to have been associated with Ampliify Times Music observed, “The thought of bringing back the time of independent music will help all the musicians across the globe to make their own mark in their specific fields of music & with this thought we will discover some great talents for Indie Music.”
To round it off, a detailed info about the song “Gum Gum” will not to be out of place at this stage. The song derives its inspiration from Life. “Gum Gum” is one of the most famous folk song of Assam which in itself means, the song about life as Life is full of ups & downs. Everyone goes through this phase. Everyone has got that strength to tackle problems in life, that’s the way of living life no matter what, everyone moves on with whatever condition they are going through.
And the detailed credit of the folk song “Gum Gum” are singer is Sumithra Narayanan; music by Amit Sharma, Varun Gupta & Vasu Rastogi; produced by Varun Prabhudayal Gupta; directed by Abhisek Sharma Roy; project designed by Chloe Ferns; edited by : Vivek Chaturvedi & Shekhar Reddy; co – presented by Plan B Dubai & Oye Punjabi Dubai; supported by Umbrella Aegis; project conceptualized by Amit Sharma; creatively produced by Rahul Pandey; stylist is Deepika Chandela; creative head is Nitin Gupta; audio is produced by The Red Velvet Recording Room; Production House is Ampliify Times & One Digital Entertainment, pr partners are Picture N Kraft & above all publicity is designed by Parul Chawla. Period!
