Once upon a time, a few aeons ago, there was an actor named Dheeraj Kumar and one of his film was Raton Ka Raja. A film which had instantly gained him a limelighted recognition. To the extent that it made him an overnight star in his own right. There after he did a lot of films and then he once again gained stardom by working in as many as 21 superhit Punjabi Films. This phase of Dheeraj Kumar as the most sought after actor happened to span the era of the 70’s & the 80’s. And before he could be bracketed in the league of Kahan Gaye Woh Log stars, Dheeraj Kumar had bounced back as a small screen producer by floating his own concern Creative Eye Limited with his better half Zuby Kochhar. And ironically the 1st ever small screen serial they produced was named Kahan Gaye Woh Log!!! for DD National Channel. And now Creative Eye Limited’s new on – air serial is named Y. A. R. O. Ka Tashan which is being aired on SAB TV Channel from 26th Jul, 2016 in the time slot of 7.30 pm from Mon – Fri.
On reflecting back tell us how & what do you feel about your chequered journey as an actor on the Big Screen Movies to the producer of the Small Screen Serials?
My chequered & noteworthy journey from Big Screen Movies as an actor to the Small Screen Serials as a producer was indeed very pleasant & excellent and that includes the phase of my journey as a leading man of 21 Punjabi films. And my journey as a Small Screen Serial producer is still ongoing under my own home production banner Creative Eye Limited and my wife is also an equal partner. Besides our latest on air serial is Y. A. R. O. Ka Tashan which is being aired on SAB Tv Channel from Mon to Fri in the time slot of 7.30 pm.
Why did you prefer this particular time slot and not the Prime Time Slot to air Y. A. R. O. Ka Tashan?
We are very well aware that a Prime Time Slotting is very important for a new serial to garner more than expected TRP ratings. But than one thing should be kept in mind that Y. A. R. O. Ka Tashan will be primarily liked by kids of all ages especially those dwelling in the interiors of India and for them and even the housewives this particular time slotting is perfect as I believe that they go to bed early. While the rest of the audiences can catch up with Y. A. R. O. Ka Tashan in the next day’s repeat telecast at 12 noon.
Fine! So tell us in a nutshell what is the concept of Y. A. R. O. Ka Tashan all about?
Actually speaking YARO is a scientifically created robot by Professor Agarwal, who is basically a scientist himself. Since Professor Agarwal does not have a son or a daughter he made or rather assembled YARO and even treats him as his own son. Moreover he made YARO especially to make his wife Beena Agarwal happy who was craving for a baby since ages. But after sometime things start changing when YARO meets his new neighbours Shilpi, Prem & Amar. Initially the trio of them are unable to understand why this guy has been named as YARO and above all why does he behave or rather always act as a robot. Later on this neighbouring trio of friends are very happy on learning that YARO is actually a robot but his heart is as pure as a gold and totally filled with innocence. Now YARO and the trio becomes the best of friends and the trio’s flat becomes their den of naughty activities.
What are the specialities of YARO?
Frankly speaking YARO is extremely emotional and he tries his best to immitate human beings which ultimately creates trouble for him as well as for others too. YARO also misinterprets human emotion sometimes which leads to the most funny situations. But otherwise he always has good intentions and tries to help everyone in his own unusual ways which creates more & more funny situations and above all a unique twists & turn in his life. YARO then starts learning things about life, love and above all humanity and here starts the real journey of YARO with the trio of his friends, thus kick – starting the real Y. A. R. O. Ka Tashan.
How is the SAB Tv Channel helping in the marketing of Y. A. R. O. Ka Tashan?
SAB Tv Channel has recently formed an alliance with Twitter to create a Twitter BOT for promoting Y. A. R. O. Ka Tashan. SAB Tv in partnership with Twitter has recently launched a very innovative and the 1st of its kind social initiative on Twitter for Y. A. R. O Ka Tashan. A 1st ever in the Entertainment Industry in India. SAB Tv in collaboration with Twitter has created a unique Twitter BOT representing the Humanoid – Y. A. R. O, a lead character in its new show Y. A. R. O. Ka Tashan.. The BOT replicates the characteristics of Y. A. R. O by answering all kind of questions thrown at it. The show which centres on the protagonist Y. A. R. O, a humanoid, focuses on the relationship with friends & family, importance of love & humanity. In line with the new age concept of the show, the channel has also implemented this idea for its online & on ground marketing promotions.
To round it off tell us about the credits & the cast of Y. A. R. O. Ka Tashan.
Y. A. R. O. Ka Tashan is being made under the banner of Creative Eye Limited, produced by Dheeraj Kumar & Zuby Kochar, directed by Heman Chauhan, art by Rajat Poddar & cinematography by Kunal Kadam and above all Y. A. R. O. Ka Tashan stars Anirudh Dave as YARO, Rakesh Bedi as Professor Agarwal, Malini Kapoor as Beena Agarwal & Mahira Sharma as Shilpi – Shivam Sharma as Prem – Dheeraj Gumbar as Amar as the trio of friends. Besides them Umesh Bajpai as Chaturvedi Uncle, Jayshree Soni as Dolly & Apurva Bit as Gogi. That’s it.
