The bikes developed by the companies will have a starting price under Rs 2 lakh and will challenge the dominance of Royal Enfield in the segment.
NEW DELHI: Homegrown motorcycle maker Bajaj Auto and British Triumph Motorcycles on Friday formally commenced their non-equity partnership. They would build a new engine and vehicle platform in the mid-capacity range (200- 750cc).
The bikes developed by the companies will have a starting price under Rs 2 lakh and will challenge the dominance of Royal Enfield in the segment. At present, Royal Enfield faces almost no competition in the mid-capacity cruiser category and enjoys a solid brand trust among riding community.
“We are confident that there will be a huge appetite in India and other emerging markets for these new products. We look forward to working alongside such a famous motorcycle company and to leveraging each others strengths and expertise to make the relationship a success for everyone,” said Rajiv Bajaj, MD, Bajaj Auto India.
Under the partnership, Triumph will further expand its global reach, with the partnership offering a new mid-sized sector opportunity and, importantly, a new entry point to several high-volume emerging markets, including India and other Asian markets.
Bajaj will take over Triumph’s Indian distribution activities, at a date yet to be confirmed. In other key overseas markets, where Triumph is not currently present, Bajaj will represent Triumph and offer the new mid-capacity bikes as part of the full Triumph line-up.
In all other markets where Triumph is present, the motorcycles developed together under this partnership will join the current Triumph product portfolio and be distributed by the Triumph-led dealer network worldwide.
“The products that will come out of the partnership will help attract a younger, but still discerning, customer audience..,” Triumph Motorcycles CEO Nick Bloor said.
