by Faizan Asad & Shaheen Raaj
Junior’s Fashion is on a beautiful journey of the Autumn Winter season, and has already stopped by Kolkata, Mumbai & NCR, and now, had a mesmerizing fashion parade in the beautiful garden city of India, Bengaluru, on 09th Dec, 2017 & 10th Dec, 2017 at Sheraton Grande, Bengaluru.
The event highlighted the trendiest collection by Doodlers, Marks & Spencer London, The Children’s Place & US Polo Association Kids. The collections by these brands had their own stories behind them & their own uniqueness. The collection was showcased to an audience of buyers, industry visitors, bloggers & media.
From sketch to runway, Junior’s Fashion week drew attention on a 2 day event. Prominence to workshop & grooming session on day 1 was given for children aged between 4 to 14 years. Renowned brands such as US Polo Association Kids; Marks & Spencer, London; The Children’s Place & Doodler showcased exclusive & impressive collection on the runway of JFW.
The grand showcase is a preamble of the pre – event workshop that was moderated by experts. Jessica Gomes Surana, the supermodel, renowned educationalist, choreographer & styling expert took care of the pre – event workshop, grooming & styling of the kids. It was specially organized to groom the junior models to make them runway fit & instill in the confidence & aptitude to be a junior supermodel. JFW focuses on providing young girls & boys a platform to look ahead a fashion adept environment & experience the exhilaration of walking on the runway as a junior model. JFW is an omnibus to the future of fashion world for the young beautiful people of the world.
From dresses to cozy active wear, from embellished tops to modern jeans, from printed leggings to playful graphic tees & comfy sleepwear, The Children’s Place has it all and hence is a 1 stop shopping destination for the kids. The extensive assortment of accessories that includes hair bands, hats, bags, sunglasses, & footwear will show off just how easy it is to add a finishing touch to complete any outfit.
Alok Dubey; from The Children’s Place says, “Kids’ fashion is playful, fun & innovative. Kids are almost the most important decision makers in families today and this part of specialty retail deserves its own dedicated platform. Hence, we are thrilled to be partnering & presenting the Junior’s Fashion Week in Delhi. We’ve recognized parents crave modern, fun, and easy – to -wear kids’ clothing that combines quality, value & and style. The Indian parent is no different. With our fashion forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audiences.”
For the toddlers, Marks & Spencer offered jumpers & bomber jackets in luscious greens, snug blues & bright yellow hues which will surely brighten up your child’s winter wardrobe. With the plethora of winter ensemble options available, Marks & Spencer makes sure your child keeps toasty warm in the best of styles & the highest quality this autumn winter season.
Talking about trends in market, and Marks & Spencer’s association with Junior’s Fashion Week, Pankaj Kapoor; Head of Marketing – Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality & innovative Kids wear collections. As well as being fun & stylish, we pay extra attention to comfort, safety & convenience to ensure we offer clothing that parents are happy to buy & kids love to wear.”
Doodlers aims at sketching for teens a world away from everyday reality to one of possibilities & imagination, a world that seamlessly integrates the unspoken & the visual imagination of teens into the tangible. Their products & experiences promote self -expression & creativity thus increasing an affiliation with the young Doodler.
Kalyan Bhose, MD & CEO, Doodlers Apparels, says, “We are pleased to be associated with Junior’s Fashion Week. The innovative & youthful nature of this show is a good platform to showcase our kids’ collection. Showcasing our junior’s collection at JFW will sure help us grow. We are excited about the event & extend our gratitude towards the entire Junior’s Fashion Week team for coming up with an event like no other. We believe together we can change how the world perceives children fashion. We look forward to a great event & a long – term association.”
In the Autumn-Winter edition, USPA is breaking new grounds with an innovatively crafted collection for the juniors. The collection showcases a vigorous play of bright colors along with reds, blues & whites marking the core presence of the brand highlighted with stars, stripes & dot prints.
Alok Dubey from USPA says, “U.S. Polo Associann Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week. The creative & youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin & polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues & whites highlighted with stars, stripes & dot prints. It’s always a pleasure to see kids wearing our traditional & preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents & kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”
The ideology of JFW is to be an exemplary platform where young talent is celebrated, the brand value is accentuated & a heritage of fashion is cultivated.
