Hosted by the ever-versatile Anu Malik, whose music pans across generations, “The 90’s Show With Anu Malik” show will be all about the era of the 90’s to the early millennium.
The Big FM radio network will appeal to a younger audience base through remixes, mashups, original songs and will also provide more original content on the digital platforms
BIG FM, one of India’s largest radio networks has announced the launch of its new show “The 90’s Show with Anu Malik”.
“The 90’s Show With Anu Malik” content revolving around the era of the 90’s to the early 2000’s will also mark the BIG FM’s radio network’s transition into adult contemporary music format.
In keeping with its renewed identity & fortifying its promise of providing more Hit music, the Big FM station will offer songs from the said era. The new programming line – up will reflect a fresh & a contemporary image which is in line with the changing demands of the listeners. “The 90’s Show With Anu Malik” was launched by the acclaimed music director Anu Malik at an event held at the BIG FM Studio.
The music director & singer entertained the audiences at the event by singing his hit numbers from the 90’s. The foot – tapping & the melodious songs of that era made everyone reminiscence of the “Best Music” of Bollywood that they grew up listening to. “The 90’s Show with Anu Malik”, as the name suggests, will take listeners back in time when story – telling, music & stardom ruled Bollywood.
The ace composer & the ever versatile Anu Malik will add credibility to the theme of the show by engaging the listeners with trendsetting songs & film trivia from the 90’s & the early millennium. He will integrate his inimitable quirky & his humorous style with the show, driving the maximum listeners engagement. “The 90’s Show With Anu Malik” will air from Mon to Fri, 8pm to 10pm across all the markets.
With the launch of the brand – new show, BIG FM radio network will also build its music strategy adult contemporary genre at its core. The radio station will accentuate its delivery of the new genre by adding remixes, mash – ups, original songs and more riveting content to the mix. Along with playing upbeat music, BIG FM will keep its intrinsic element by playing songs from the timeless era. At the same time, BIG FM’s extension in the digital realm will continue to offer compelling video content based on the original songs. This comprehensive 360 – degree approach while appealing to the younger audiences will also add to the existing listenership pie and increase effective brand presence for the advertisers.
Speaking about his yet another stint with BIG FM, Anu Malik averred, “It is great to work with BIG FM team. I always feel at home when I am around them. “The 90’s show with Anu Malik” will be all about great music, great lyrics, great singers and things that you have not heard about them from that era. People always ask me with much excitement & keen interest certain details of my songs which up till now I was able to share only with them. However, with this show, I will be able to share these interesting details with the audiences out there who loves these songs.”
