MUFTI Announces Launch Of Marquee Fashion Show
MUFTI, India’s leading clothing & fashion brand is gearing up to launch its Autumn Winter ’18 Collection at its 1st ever fashion show to be held on Sat 29th Sept, 2018 at ITC Maratha in Mumbai. In another 1st, MUFTI has brought on board Kartik Aaryan, the 1st ever brand ambassador, who will be walking down the ramp at the event. MUFTI’s high-profile gala, filled with glamour & allure, will also be marking the brand’s 2 decades anniversary.
Launched in the year 1998, MUFTI is known for its remarkable creativity & pioneering ideas in fashion world. With a rich legacy of 2 decades, the brand’s clothing lines are synonymous with consistent innovation, exceptional designs & high quality. With MUFTI’s primary customer base being young, self-assured & aware of the latest international trends, Kartik Aaryan serves as the perfect face for the brand. His fun, easy-going & boy next door persona resonates well with the brand’s consumers.
Commenting on celebrating 2 decades of the brand, Kamal Khushlani, Founder & Managing Director, MUFTI said, “Completing 2 decades in the ever-changing fashion industry is a landmark achievement. With the fashion & apparel industry being extremely dynamic & competitive, it is challenging for a brand to stand out & make a mark. Our consistent innovation & originality has enabled us to deliver exceptional products to our customers for the last 2 decades. We plan to further expand & strengthen our position in the next 4 years. By roping in Kartik Aaryan as the brand ambassador, we aim to reinforce MUFTI’s connect with its youthful, fashionable & trendy consumers. Our 1st ever fashion show will further mark our presence & popularity in the world of fashion.”
Speaking about being the 1st brand ambassador for MUFTI, Kartik Aaryan said, “I’m thrilled to be associated with MUFTI, a brand that inspires the youth to be unique & set their own trends. After all it’s about reinventing. I am delighted to be a part of MUFTI family and looking forward to showcase the new Autumn Winter 2018 Collection.”
MUFTI was launched in the year 1998 by 1st generation entrepreneur Kamal Khushlani with one driving ambition, to provide an alternative dressing solution that didn’t conform to the “uniform” codes of mainstream fashion.
Since its inception, MUFTI has evolved as a denim casual wear brand and currently retails through 275 EBO’s (Exclusive Brand Outlets) pan India, 1200 MBO’s (Multi-Brand Outlets), 110 LFS’s (Large Format Stores like Shoppers Stop & Central) and is also present on all major e-commerce portals including its own website offering a product portfolio comprising of Shirts, Jeans, Trousers, T-shirts, Shorts, Blazers & Winterwear/Outerwear.
Looking to provide a holistic lifestyle dressing solution, MUFTI also launched footwear recently with the same ethos, to provide an alternative choice which is young, casual yet comfortable.
The brand has over 600 employees on its direct payroll & indirectly employs over 2000 people.
