Bengaluru: Future Consumer Enterprise Ltd (FCEL), a part of Future Group announced its foray into the dry fruit segment with the launch of a new brand ‘KARMIQ- Food that celebrates your youth’. Being India’s largest sourcing-to-supermarkets FMCG company, FCEL plans to expand its consumer product portfolio from Foods and Spice, Snacks and Beverages to Quality Dry Fruits. With this launch, the company has introduced a range of products such as- KARMIQ California Almonds, Pistachios and Walnut Kernels and Cashews.
Speaking about the launch Mr. Devendra Chawla, President, food and FMCG, at Future Group, said “Young India is increasingly becoming attentive towards their well- being thus leading to an increase in health food consumption. Post doing an extensive study on our customer needs, we are proud to present KARMIQ. It is a blend of nutrition and health combined with great taste. This is what our brand propagates – food that celebrates youth”.
KARMIQ – the power house of nutrition aims to cater to the health conscious young consumers and focuses on the joy of eating healthy. Apart from the dry fruit range, KARMIQ also has three variants of olive oils under its portfolio along with canola oil and ricebran oil.
KARMIQ California range of dry fruits is currently available across India. The packaging design is bright and each pack comes with a zip lock. Vacuum packs are available for cashews and walnut kernels that help prevent infestation, maintain freshness and crispness of the nuts. All KARMIQ products are available in pack sizes of 200 gms and 500 gms with a starting price of 300.
