The most coveted & distinguished award of
the country, Filmfare is back, with the 64th
edition of Jio Filmfare Awards South 2017, to
recognize the best of films in South that hit
the celluloid silver screen last year.
Renowned actor, Dhanush along with
Filmfare Editor, Jitesh Pillai, marked Filmfare’s 64th year of commemorating &
acknowledging the South film fraternity by lighting the ceremonial lamp at Reliance
Digital store at Kilpauk Chennai.
The main ceremony of the 64th edition of JioFilmfare Awards South 2017 is slated to take place on 17th Jun, 2017 at HICC Novotel in
Hyderabad and promises to be a grand
affair.
The film fraternity in the South has entertained the audiences for more than a decade, and has marked their presence in the hearts of the audiences from across the globe. The spell – binding music, striking visuals & exceptional treasure of hidden talents, are some of the defining features that the South film industry boasts of. Legendary artistes like Rajnikanth the biggest asset to the film fraternity as well as actors such as Kamal Hassan, Dhanush, Prabhas, Ram Charan, Rana Daggubati et al, have time & again featured in Hindi films as well. Filmfare has provided these ace actors a platform to reach out to a greater set of audiences, thereby helping them to further showcase their exceptional skill set.
Commenting on the announcement of JIO
Filmfare awards South 2017, a spokesperson from JIO averred, “We are
happy to present the JIO Filmfare Awards
South 2017. Presented by Jio, the Filmfare
Awards South 2017 will honor the cinematic excellence from southern India and Jio will
help to showcase this in a variety of digital
ways. Jio is bringing transformational
changes in the Indian digital services space
to enable a Digital Life for 1.2 billion Indians
and this association is consistent with Jio’s
mission to celebrate the diversity & richness of Indian cinema.”
Commenting on JIO Filmfare’s 64th edition
of their South awards, Editor Jitesh Pillai
avered, “The South industry has changed
the way we perceive Indian cinema at a
global level. From the striking visuals to the extraordinary & gripping stories, the South
industry has played an imperative part in
taking Indian cinema a notch higher. The
Filmfare awards are a small step towards
acknowledging the fraternity for their
remarkable contribution over the years.”
Dhanush who graced the o ccasion by
lighting the ceremonial lamp, averred,
“Filmfare is prestigious. It encourages talent
to give off their best. I am fortunate to have
won Filmfare awards trophy in the past. We
look forward for Filmfare Awards every year even though we don’t win. Our relationship
with Filmfare &Jitesh Pillai is special. I wish
all the very best for this year’s Filmfare
Awards”
