Actor, Arvind Swamy lighted The Ceremonial Lamp
The coveted Black Lady has come calling yetagain, as some of the biggest superstars
from South Indian cinema are all set to walk the red carpet at one of the most prestigiou film award ceremonies of the year. Its that time of the year when talent gets recognition, hard work becomes worth it andglamour gets a new definition, when some ofthe most adored stars get to express themselves in the most extravagant, yet
beautiful manner possible. The 63rd edition of Filmfare Awards (South) is here, and how!
The most sought after awards ceremony will bring together the who’s who” from South
Indian cinema, promising to break benchmarks and set new standards in putting together a spell -bounding show that will acknowledge & applaud the best of the best from the South Indian film industry.
Slated to take place on June 18, 2016 at Hyderabad International Convention Center
(HHIC), Hyderabad, and the 63rd Britannia Filmfare awards (South) will honour those
artists who toiled hard to deliver some of themost popular films on celluloid in 2015. Like every year, the awards will reflect a synergy between public opinion & critical
appreciation, as readers of Filmfare & film buffs have cast their votes across 10
categories covering some of the best films inTamil, Telugu, Kannada & Malayalam. To
announce the latest edition of the star studded event, our special guest for the
occasion, Arvind Swamy, actor par excellence along with Jitesh Pillai, Editor
Filmfare Magazine & Vinay Subramanyam, from Britannia Industries Limited lit a
ceremonial lamp at the press conference held on 26th May, 2016 in Chennai.
Speaking on the momentous occasion, JiteshPillai, Editor Filmfare Magazine averred,” I feel extremely proud when I look back at the journey undertaken by our South awards.South Indian cinema throws up some wonderful gems year after year and it is onlyfitting that we erect a platform such as the Britannia Filmfare Awards to acknowledge the efforts put in by so many talented artist across the spectrum. Our latest edition promises to stage a platform bigger than ever, to present the coveted Black Lady in the hands of these deserving stars.”
Talking about Britannia’s association with the prestigious awards, Vinay
Subramanyam, Category Head, Health & Wellness, Britannia Industries Limited
averred, “Britannia is happy to continue its association with Filmfare as title sponsor for Filmfare Awards 2016. Britannia & Filmfare deliver a full palette of sensory celebrations through good food & great fun”