Producer: Pradeep Sharma
Director: Rajeev S. Ruia
Star Cast: Rajniesh Dugall, Arjun Bijlani, Nidhi Subaiah, Hemant Pandey, Sanoj Dube, Padam Singh, Rajkumar Kanojia etc
Genre: Rom Com
Verdict: AVERAGE
Director Rajeev S. Ruia’s earlier claim to fame has been a series of interesting films like My Friend Ganesha in its varied avatars but in his latest offering Direct Ishq he has gone slightly overboard.
Plot: Vicky Shukla (Rajniesh Duggall) is a local boy from Banaras. A president of the Kaashi Vidyapeeth, Vicky is a rough and tough, aggressive boy who believes in always having a revolver with him, because he is always up for a fight. But this boldness turns into complete shyness when interacting with girls. He soon meets Dolly Pandey (Nidhi Subhaiah), who is bubbly, mischievous and doll like, and falls in love with her. On the other hand Kabeer Bajpai (Arjun Bijlani) is a smart and good looking boy born in a rich family of Banaras but educated in Mumbai and works there doing music shows and events. His grandmother wants to fix him up with her friend’s daughter, but instead Kabeer Bajpai meets Dolly Pandey and also falls in love with her, while helping her make a career as a professional singer.
Aces: The performance of the trio of actors is impressive. Rajniesh Dugall is lovable as a rough and tough guy of village with a good screen presence. Nidhi Subaiah is good to some extent but not entirely convincing and as for debutante Arjun Bijlani he is okay but the song and dance routine does not seem to be his cup of tea.
Minuses: It lacks good musical track in spite of the fact that the triangular love story has a musical rock band backdrop.
Last Word: Direct Ishq is a masala entertainer especially meant for the mass audience of single theatre but it won’t curry much favour with the classy audience of multiplex.