“Funpack Is India’s 1st Multimedia Mobile Magazine!!!” – Minhaz Lokhandwala
Minhaz Lokhandwala is the Founder & Chief Executive Officer in Novosol. Minhaz began Novosol in 2006 and is the Principal Shareholder of the company. Minhaz holds 2 decades of experience in Telco Business coupled with a strong vision, strategy & skills set. He has held senior operational business management & consulting roles at McKinsey, PBS & Hewlett Packard across US & South-East Asia. He has completed Bachelors in Physics & MBA (Marketing & Finance) from Rice University, USA in the year 1987. He also has Diploma in Project Management from IIM, Ahmadabad, India & also a Diploma in Structured Software Development & Architecture. Minhaz is a member of several prestigious associations such as IEEE; MENSA-San Francisco; Singapore Logistics Association; Project Management Institute (USA) & Singapore-India Association.
To set the ball rolling in your court, kindly give us an insight into the concept of Funpack?
Ok so let’s come straight to the point. Funpack featuring fresh & engaging content such as Latest Movie Trailers & Reviews, Off-beat Unique Content, Cricket & Football Updates, and much more in high-tech audio-visual format – Funpack entertains, informs & uplifts the viewers. In this uplifted context, the advertiser’s message & promotion is brought to the viewer’s attention. With a reach of over 1 Crore Mobile Numbers, Multimedia Elements & Interactivity…….Funpack delivers superior exposure, impact & leads…….in short a unique & superior marketing ROI.
How & when did Funpack originate?
Funpack started in Malaysia 4 years back and with the support of all the Telcos it reached over million users, 25% of the population. On the advertising part, all major media companies such as Disney, Sony Pictures, Universal Music Group, 20th Century Fox, StarTV had used it to gain rapid & broad exposure of their new releases. In India, Funpack has been used by Red Chillies for ‘Happy New Year’ movie promotion. We believe that Funpack offers an unbeatable business case for the entertainment & media industry.
What are the subscribers’ charges & spam concerns?
Funpack is free to subscribers, we don’t charge from users; it is actually an ad supported service and a permission-based service, so no question of being a spam. Subscribers can stop the service anytime with an SMS.
And why the tagline ‘Fun On The Run’?
The Funpack subscribers get unique, interesting, happening & uplifting content, aimed to win a smile. Cricket, Football, Movies, Current Events, Public Service messages and more are presented to users with a twist & attitude. Since, Funpack is delivered straight into the mobile’s inbox, the subscribers can access this fun content anytime, anywhere and smile. Hence, the tagline ‘Fun On The Run’.
How is Funpack different from other digital advertising solutions?
Well, Funpack has many unique aspects: over 10 million reach, mgram tech, which delivers rich media content directly to the phone, Unique ‘Fun On The Run” Content, Interaction and Lead Generation, Superior visibility as compared to any other BTL platform and most importantly, a superior ROI.
With its potentially huge mobile reach, visibility, impact & interaction, Funpack will be a game changer in marketing. We are currently working to expand our reach to 25 million and there is no reason why Funpack cannot reach all Indian mobile users. Presently no other digital advertising service has these capabilities or possibilities.
What kind of campaigns would you suggest for Bollywood?
Well, ‘Win Free Tickets’ is very effective. The contests asking for ‘Slogans or Quiz Responses’ generate very high exposure & engagement, higher engagement greatly increases the likelihood that the subscribers will buy the products or tickets.
How does the advertiser track the campaign? Is there any reporting system?
Novosol believes in ‘Complete Transparency’ and Funpack provides an online reporting mechanism, which an advertiser can access by logging-in with their ids & passwords. Once logged in, the advertiser can view……..Daily summary of Funpack delivered with their Ads, Daily Summary of Funpacks retrieved & viewed with their Ads, Details of SMS Responses & Interactions (if enabled by advertisers). All these reports are backed by Telco Logs and viewable for audit.
Are there any other benefits to Bollywood?
There are many benefits, being a publisher we review movies, rate item songs, cover celebs, events & awards. Thus for added exposure, we can cover the Movie on Funpack and on our MoMoviez.com publication. We also offer banner ads on our various momags- mocricket.com, mofutbol.com,momoviez.com & mosportz.com, which provide an additional 12 million reach in India, Malaysia & Indonesia.
Lastly tell us about other Funpack advertisers?
Funpack has recently been launched in India, yet our list of advertisers includes Samsung, Dominos, Dabur, Red Chillies & Foresight Opticals.