The partnership was unveiled at the Ramoji Film City in Hyderabad as part of the Indywood Film Festival.

Hyderabad-based Heera Group will be the title sponsor for the upcoming T10 Cricket League. The innovative cricketing experience, which is all set to last for four days from December 14 to 17, will feature cricketers — Virender Sehwag, Shahid Afridi, Misbah-ul-Haq, Kumar Sangakara, Eoin Morgan and Bangladesh’s allrounder Shakib Al Hasan.

T10 Cricket League will start on 14th December and to be held at Sharjah International Cricket Stadium, UAE.

Shaji Ul Mulk, the T10 Cricket League’s chairman and competition founder, hopes the new initiative, with matches being completed inside 90 minutes, will be a success similar to that of T20 cricket.

Dr. Nowhera Shaik’s Heera Group is the title sponsor for the tournament, the partnership of which was unveiled at the Ramoji Film City in Hyderabad as part of the Indywood Film Festival at the film city on Saturday night.

Six franchises-Punjabi Legends, Pakhtoons, Maratha Arabians, Bengal Tigers, Team Sri Lanka Cricket, and Kerala Kings- based entirely on the South Asian region with their icon players will be seen in action during the tournament.

Dr. Nowhera Shaik, Founder & CEO Heera Group felt it was a honour to be associated with a novel concept like the T10 Cricket League. “As a business group we have always backed innovative ideas. That has been a hallmark of our approach to business. So when this concept came along, I was keen that we get associated with it, as we ourselves come from the land where cricket is followed passionately.”

The entire concept of TCL is the brainchild of Shaji-ul-Mulk, an innovator in his own right, since his arrival in the UAE.