The 1st ever Powerbrand- Bollywood Film Journalists & Film makers Award, organized by Planman Media, was a resounding success held at Hotel Novotel, Juhu, Mumbai on 11th Sept, 2017. Guest of honor & hall of fame Power couple Rishi Kapoor & Neetu Singh were the cynosure of everyone present there. Director Rakesh Omprakash Mehra too was present to support the very genuine & the very transparent award voted by the film journalists, who primarily comprised of the voting jury members. Arindam Chaudhuri, the man behind Planman Media thanked the voting jury profusely for their integrity their courage in voting in a very transparent manner.
Besides the winners who came to collect the awards, the other celebrities present were Divya Dutta, Manjari Fadnis, Indrani Haldar, Daboo Ratnani, singers Shweta Pandit, Shaan, Neeraj Shridhar, Ankit Tiwari. Planman Media’s Arindam Chaudhuri, Rajita Chaudhuri & Arundhati played the perfect host to the Bollywood guests, and the power packed corporate & brand managers present. Her Excellency, Dr. Najma Heptulla (Governor of Manipur) was the Chief Guest.
Planman Media Arindam Chaudhuri, averred, “I hope one day Aamir Khan takes back his vow of not attending any awards functions and makes his 1st appearance here due to its completely transparent nature. What makes these awards special is the fact that not just the winners, but the associate winners will also be felicitated. After all movie making is a tedious process and if you are the 2nd best out of hundreds of films released every year, you surely are no less than the winner itself.”
Besides the other unique aspect of the award was to honor the outstanding Journalist as well as the Critics who have contributed immensely in the Bollywood Ecosystem. Celebrated Journalist & Trade analysts like Meena Iyer, Ram Kamal Mukherjee & Taran Adarsh were awarded for their contribution to the film industry.
On the occasion of the launch of the awards, a coffee table book, Bollywood’s 70 Most Iconic Power Brands, written by Arindam Chaudhari & Rajita Chaudhuri was also launched. The book that celebrates 70 years of Indian Independence, takes a peak into the most powerful icons of Bollywood. The book is one of the greatest tributes to the Most Powerful Living Icons of Bollywood …The Power Brands of Bollywood.. A grand research driven design marvel that showcases the 70 Most Powerful Living Icons of Bollywood through a 2 – page tribute to each of them. “Bollywoods 70 Iconic Power Brands” features 20 each of the most powerful male & female actors, 20 of the most powerful producers, directors & distributors and 10 of the most powerful musicians!!! One of the 20 most iconic & powerful film makers of Bollywood is also featured in the book.
The 1st Power Brands – Bollywood Film Journalists & Film Makers Awards, organized by Planman Media, began with a mission & vision to recognize excellence & honor the finest in cinematic achievements, with high integrity & transparency and become the true voice of creative filmmaking in Bollywood.
Recent surveys have proved that viewers are being dismissive of the plethora of popular awards being dished out, which have been “contaminated” with star power, and have wandered away from celebrating true talent, to become a mainstream big publicity party.
After winning 4 National Award Winning films Do Dooni Chaar, The Last Lear, Dosar & Faltu… and the cult classic Mithya, Planman group brings one of the most pioneering efforts to change the awards landscape in Bollywood with the Power Brand – Bollywood Awards. The awards would like to question the status quo and stand out distinctively from the “over crowded” awards scenario, and represent the true voice of those who really matter, by being a fair award through the 1st of its kind open ballot voting. It is akin to an “Honesty Oscars” where the voting jury will consist primarily of Critics / Reviewers, important Journalists, directors & producers who are one in the spirit of transparency & accountability. Planman Media would like the spirit of the award to grow organically every year.
This 1st ever kind of open Ballot completely transparent award in Bollywood had the votes of the “Honorary” jury displayed online in a transparent manner each against their names. It’s a celebration of the spirited pioneers representing the landscape of good cinema, who bring a unique vision to filmmaking. It requires courage in an industry where relationships are supposed to be important, to come out transparently and give your votes through an open ballot mechanism.
The emphasis will also be on emerging helmers, and the awards’ will represent a more consistent view of diversity, an important platform for emerging independent voices & celebrate masterfully written movies, Independent spirit of the directors & the actors. Power Brand Bollywood Award will also be given as an honorary version of the prize to legends who have made important contributions to the Bollywood film industry.
