Pepe Jeans Launches Innerwear In Bangalore & Pan India
Pepe Jeans Europe BV has entered into an equal joint venture with Dollar Industries to launch a new range of innerwear under the Pepe Jeans London brand name. The joint venture company ‘Pepe Jeans Inner fashion’ will manufacture & market a premium range of fashion innerwear & also leisure wear for men.
The Classic Range of innerwear embodies a comfort fit & everyday style. TheOnly Play collection combines free movement with great style. The breathable stretch fabric allows it to stretch & move along with the wearer. The vibrant colors & quirky modern prints make this range an exciting combination of fashion & comfort. Products from Only Play & Classic collections are created using soft enriched Egyptian cotton to ensure superior comfort, combined with Innovative Ultra Fresh technology to keep the garment Hygenic & odour free through the day.
Black Gold is a premium range with super stretch fabric accompanied by sophisticated prints & attractive colors that is designed for a luxurious feel. The rich texture of each garment treated with ultra-wicking finish promises unparalleled comfort & style. The price for Innerwear collection ranges from Rs. 175 to Rs. 649. The Athleisure Collection for men combines performance & leisure.
The soft-feel fabric keeps the wearer cool, fresh & comfortable even while working out. The Athleisure line consists of Boxers, Sports vest, shorts & track pants. The collection ranges from Rs. 369 to Rs. 1499. The collection is currently available at key exclusive brand stores, select departmental stores, multi brand outlets across south India region & on Amazon shall be available across the Indian sub-continent before this Diwali. Pepe Jeans London has been at the forefront of international denim-led fashion for the past 4 & a half decades, being able to create an internationally recognized brand with a unique strategy & reputation.
Pepe Jeans London continues to create the best possible collections, the hottest multimedia marketing campaigns & the most exciting retail environments while remaining sincere to the brand´s DNA & in particular the roots in London’s Portobello Road. The brand was launched in 1989 in India. Over the years Pepe Jeans has been able to grow at a breakneck speed & redefine denim fashion & casual wear in the country. Pepe Jeans has evolved to become a complete casual wear brand that caters to adults & kids alike. From clothes to accessories, footwear & eyewear,
Pepe Jeans today has become a 1 stop shop for all fashion needs. Pepe Jeans is currently available through 238 Exclusive Brand Stores, 528 Departmental Stores & 1350 Multi brand outlets as well as on popular ecommerce platforms. Dollar Industries Ltd, is today amongst the top 3 hosiery brands in India. The company, which has got listed in NSE in recent past, has 4 manufacturing units in Kolkata, Tirupur (TN), Delhi & Ludhiana. Dollar Industries enjoys a 15% market share in the branded hosiery segment in India. Dollar Industries has recently started business in African markets to reserve more export revenue. The company’s existing export markets are in Gulf, Middle East as well as Nepal.
