Karan Johar Introduces 6 Pack Band 2.0
Karan Johar recently introduced a 6 Pack Band named 2.0 for mental disability awareness with Y-Films & Brooke Bond Red Label. India’s 1st transgender band, the Brooke Bond Red Label 6 Pack Band exploded on to the scene in 2016, winning millions of hearts across the globe and became India’s most awarded campaign ever. The band had special collaborations with Anushka Sharma, Hrithik Roshan, Sonu Nigam, Asha Bhosle, amongst others, that became huge talking points.
In its 2nd edition, the 6 Pack Band 2.0 focuses on the important theme of Mental Health & Disability. Celebrated Producer & Director – Author – Host Karan Johar joins this cause to change the way we perceive children with different abilities.
India’s 1st isspeshal band, the 6 Pack Band 2.0, comprises of 6 teens between the ages of 13 to 18 (3 girls & 3 boys) with special needs but incredible music skills, drive & passion. Their spirit, their infectious energy, their resolve & their life stories are extremely inspiring. The band has been conceived & produced by Ashish Patil, Head of Y-Films, the youth wing of Yash Raj Films & curated by Shameer Tandon. They’re here to show the world that no disability can hold you back if given the right kind of love & support.
Given the extensive research he’s done on Autism for his film My Name Is Khan, Karan Johar is deeply invested into his support for the cause. As the month of April is also “Autism Awareness Month”, the band’s launch becomes even more special. Karan avers, “It’s so wonderful to see these young & super talented kids come together to create something so epic. I’m excited to be a part of something I know will not only change you & me but also have the power to change the world. I can’t wait to see what these kids will do next; they are here to conquer the world with their talent!”
Head of Y-Films, Ashish Patil adds, “Y-Films has always created content that does more than just entertain. Be it for gender equality, LGBTQ support or Sex Education, we’ve been at the forefront in getting these important messages across in the most fun manner. Being a special needs parent myself; the theme of mental health & disability is very, very close to my heart. I know what one goes through as the world judges these kids day in & day out. But I’ve also learnt from my son how to take that with a smile, to accept everyone as they are & to spread happiness unconditionally. With 6 Pack Band 2.0 we really hope to show everyone how these kids are the missing puzzle pieces this world needs to complete itself!”
The band’s curator Shameer Tandon adds, “I am elated to be part of this path breaking journey of 6 Pack Band 2.0 with Y-Films. Last year along with Ashish Patil, we set out to enable a life altering experience for the LGBT community which took us the entire way to perform at the Cannes festival. This year our focus is mental health awareness. Rarely does one get an opportunity to nurture innocent & raw talent in these truly special children. Music is a universal language they say; these kids beautifully connect the notes with their voice. There’s lot one can learn about life from them, like the ability to stay immersed in every task with a smile.”
Shiva Krishnamurthy, General Manager, Beverages, Hindustan Unilever adds, “Brooke Bond Red Label stands for inclusiveness. We encourage people to overcome their prejudices & find common ground with fellow human beings over a steaming cup of chai. A delightful way of doing this has been our partnership with YRF. Encouraged by the overwhelmingly positive response that India’s 1st ever transgender band received, we are back with India’s most special band. We hope that our talented band members receive similar love this time around as well.”
Prasanth Kumar, Mindshare CEO South Asia, Middle East & Africa adds, “Brooke Bond Red Label 6 Pack -The journey needs to go on. And that’s exactly what we have been working on post the 1st ever phase of “Brooke Bond Red Label – 6 pack initiative”. As we continue this journey, we are back with “6 Pack Band 2.0” – collaboration between the Team Mindshare & Y-Films. This would continue to focus on some important & pertinent social issues and how the world needs to be more accommodating & inclusive. We as Mindshare have believed in this journey and we are at it working together to make this another delightful experience. It’s been motivating for all of us as we also saw many of the global recognitions (Glass Lions Grand Prix at Cannes) blessing all of us. The work for Brooke Bond Red Label “6 pack 2.0” is in resonance with the brand ethos of Brooke Bond Red label that has always stood for inclusion & partners the campaign. BBRL 6 Pack band 2.0 addresses social ostracism of people with mental disability, thereby making the world a more welcoming place for all. Power & full throttle to the “#ISSPESHAL6!”
The band’s 1st single, “Jhakkad Pakkad Dance” celebrates life. It showcases how we all need to shed our ignorance & our inhibitions. And learn to accept everyone as they are and dance like no one’s watching. Shot all over the city, it shows the band having a blast as they perform without a care in the world. The song has been written by Kumaar and the video has been directed by ace choreographer Adil Shaikh.
Mental health & disability is a matter of critical importance as World Health Organisation (WHO) estimates that almost 20% of the world’s population needs some or the other form of medical intervention. And almost 80% of cases go untreated for at least the 1st ever 12 months due to the stigma associated. Specifically, 1 in 68 children are affected by autism with the condition being 5 times more prevalent in boys than the girls. This campaign hopes to create much more awareness, conversations & hopefully impact about this important theme over the 6 songs & 6 music videos that it will release over the next 6 months.
The Brooke Bond Red Label 6 Pack Bandmates are Ananya Halarnkar, Anjali Ramesh, Maitreya Matale, Paarth Padhye, Prerna Agarwal & Rishaan Patil.
The music Credits include Composer & Music Director Shameer Tandon, Lyricist Kumaar, Intro Written by Ashish Patil, Music Supervisor: Ahan Shah, Music Assisted by: Tushar Wader, Talent & Project Manager Harsh Pandya.
Shamir Tandon’s Entertainment & Music Boutique Team include Prakash Nair & Ria Shah, Arranged & Programmed by Emon Goswami, Guitars & Bass Shon Pinto, Rhythms Arun Solanki, Rhythms Recorded by Alok Punjani, 208 Studios & Mix & Mastered by Rupjit Das, Posthouse.
Music Video Credits include Director & Choreographer Adil Shaikh, Cinematographer Ujwal Gupta & Zack Fenwick, Assistant Director & Assistant Choreographer Islam Paco, Assistant Choreographer Pavan Shetty, Kajal & Aquleem, Editor Nitin FCP, Costume Designer Chetna Rawat, Costume Assistant: Tanushka D’Silva, Costume Department Mohammed Salim Ansari & Production Company: Shake Entertainment Pvt. Ltd.
