Aadyam Pushes The Envelope With India’s 1st Ever Original Musical #Singindiasing!
“Come Watch the music”, says Rahul DaCunha the co-scriptwriter & lyricist of Aadyam’s 1st ever musical production #SingIndiaSing. Talking about how the idea of an original musical came into being, Rahul DaCunha avers, “A few years ago Bugs Bhargava Krishna & I began to conceive the story & pen the lyrics for an original stage musical, beginning with the title #SingIndiaSing. For the 2 guys, who’d been weaned on the rock opera brilliance of Jesus Christ Superstar & the hip hop “today-ness” of Hamilton, this was our opportunity to write our own ground-up musical, one that would appeal to the Indian palette.” The duo then decided to introduce their words to the perfect melody with Music Composer & Producer Clinton Cerejo. 1 year & 28 songs later, the original masterpiece is ready to be unveiled.
#SingIndiaSing promises to be a power-packed 2 hour theatrical that dabbles in all genres including Rock, Hip-Hop, Jazz, Pop, Soul & even a cool hint of Indian Classical. With a cast comprising of Television’s best (Suchitra Pillai & Kamakshi Rai), Indie rockstars (Uday Benegal, Siddharth Basrur, Sarosh Nanavaty, Naquita Dsouza) & Theatre sweethearts (Brian Tellis, Asif Ali Beg, Abhishek Krishnan, Delraaz Bunshah & Tavish Bhattacharyya), the musical promises to induct & entertain a much younger, digital audience into theatre while keeping the promise of a spectacular production to the loyal theatre-goers. In addition to the live singing, the musical plans to thrill the audiences visually with tech-heavy set design & larger than life choreography.
Oranjuice Entertainment, a division of Fountainhead MKTG, is the executive producer of Aadyam & also of #SingIndiaSing. Fountainhead MKTG, from Dentsu Aegis Network is India’s premier experiential marketing agency that blends local insights with global perspectives, to curate bespoke experiences.
Brian Tellis, Co – Founder & Group CEO, shares, “At Oranjuice Entertainment, we pride ourselves on creating engagement platforms for brands that help them connect & engage with their target group. In this process, we ensure brand resonance, unique engagement ideas & integrity of operations.”
Directed by Theatre Sweetheart Nadir Khan (of Twelve Angry Jurors, Anand Express, God of Carnage fame), #SingIndiaSing is the story of 4 contestants on a reality show, seeking fame, reaching for the stars to become stars, in a dog-beat-dog world of show business – in a world where the internet is the mightiest power. The 4 aspirants are Vishnu- a true blue rocker from Pune, Kitty who is a sexy bar dancer from Dharavi, Jayashankar Iyer a.k.a Jazzy who combines Carnatic rhythms with Rap & Shweta – the girl with a mask.
The show producers are Channel – the owner of the channel Dhoom Dham TV, Rocky Singh – a washed up
music composer, Dolly – a show host & an ex-journalist who digs up dirt from the contestants’ past.
The show also introduces the concept of “Hashtags” – a personification of the internet world, the trolls-tweets-likes & disses. In the middle of this chaos, will the contestants discover there are greater things in the world than just celebrity & applause? Or will they lose themselves in the search for victory?
Aadyam, the Aditya Birla Group initiative, closes with a musical bang with #SingIndiaSing. Opening shows at the Jamshed Bhabha Theatre, NCPA on 12th Oct, 2018. Tickets are now live on BookMyShow.
