by Faizan Rizwan & Shaheen Raaj
The international business & communications consultancy, Sterling Media, has been shortlisted for “Media Agency Of The Year” at the prestigious Asian Media Awards 2017. Taking place at the Manchester Hilton Deansgate on 25th Oct, 2017, the Asian Media Award recognizes the strength & the breadth of Asian talent within UK’s media industry.
This marks the 3rd consecutive year in a row that Sterling Media has been recognized for an Asian Media Award, after previously winning the “Media Professional Of The Year” in 2015 & the “Creative Media Award” in 2016.
Sterling Media is an international business & communications consultancy established in 1995 to represent countries, corporates, consumer brands, celebrities, charities, Governments & thought leaders. The company is recognized for being at the nexus of convening Government, corporate, media, NGO’s & celebrity to help develop incisive business & communications strategies to bring clients closer to their purpose and ultimately the people they wish to reach. As a result, its campaigns have helped empower audiences, shape perceptions, create trends, drive innovation & shift zeitgeist to inspire lasting positive action and ultimately turn purpose into profit.
Over the course of 22 years, Sterling has been recognised for spearheading several compelling campaigns including launching iconic brands like Aston Martin in India, raising the international profile of companies such as Harrods internationally, playing a pivotal role in the wider recognition of Indian cinema globally, launching Viacom 18 including the launch of Colors TV worldwide & MTV India in Middle East, being appointed by US Government to direct the launch of Global Open Data on Agriculture & Nutrition (GODAN) initiative to end hunger and tackle global food security, being appointed India Director for UN’s Global Goals campaign, Africa & India Director for Jamie Oliver Food Foundations’ Food Revolution Day campaign and representing Hollywood stars such as Al Pacino & Salma Hayek to Bollywood talent such as Akshay Kumar & the Bachchans.
Speaking about the company’s recognition at the Asian Media Awards, Natasha Mudhar, CEO & MD of Sterling Media averred, “Thank you to everyone at the Asian Media Awards. We are honored & humbled to have been nominated for “Agency Of The Year” alongside such great industry talent. Over the past 2 decades, we have seen UK Asian Media industry flourish & develop into the diverse landscape we see today, with companies spearheading international campaigns with a real impact. The work of Asian professionals in UK is amongst the best in the world, with experienced creatives pushing the boundaries of their respective fields, Our very best to all the nominees!”
Incidentally speaking Sterling Group is a multi -disciplinary corporate organization consisting of Sterling 2 Ent, Sterling Realty & Sterling Media with interests in property development, automotives, entertainment management & brand marketing. The group was established 19 years ago by Teji Singh, amongst the 1st women of an ethnic origin to set up an international agency in UK, with footprints in the territories including Middle East, Brazil, USA, Canada, UK & Pan – Europe, South Africa, India & Far East and regarded as a successful business, media & property entrepreneur today.
Sterling Media is an international business & communications consultancy with international footprints, working with corporates, financial institutions, Governments, thought leaders, private clients, celebrities, NGO’s, consumer & luxury brands. Through delivering effective communication strategies to address business & communication challenges, Sterling Media helps bring a brand’s purpose closer to stakeholders in more meaningful ways. It is uniquely positioned within the communications industry as being at an intersection point between Governments, corporates, media & celebrity and it also excels in launching thought leadership strategies for a range of clients, from business leaders to organisations. Sterling was established in 1995 one of the 1st women from an Ethnic background to venture into full service communications, Ms. Teji Singh. From its inception, Sterling Media always embraced challenges, focusing efforts on identifying and tapping new markets, breaking boundaries and pioneering several industry 1sts. Besides Sterling Media is recognized for its own brand heritage and has the reputation of being an established market leader. At the same time it remains “current” and embrace zeitgeist as it balances delivering today with the need to create tomorrow. Its futuristic, disruptive & incisive approach to delivering thought provoking & relevant campaigns globally has helped create a compelling profile for Sterling and an enviable roster of clients.
