Diwali 2016 is just round the corner and once again there will be a warfare at the Box Office turnstiles between the 2 big releases namely Ajay Devgn’s Shivaay, in which he acts & also directs, and above all Karan Johar’s Ae Dil Hai Mushkil, which had undergone a spate of controversies recently due to the literal ban on the Pakistani actors which was imposed by none other than the Indian Motion Pictures Producers Association (IMPPA). So much so that one of Karan Johar’s hero namely Fawad Khan had to run back to his own home ground for all that he was worth.
Normally, in the previous Diwali’s, such Clash of the Titans was usually between 2 Super Stars like say Shahrukh Khan & Salman Khan, to give just one example of a Star jodi, who really craved attention from the Box Office Goddess. But this Diwali the Clash of the Titans involve an actor – director Ajay Devgn (Shivaay) & a filmmaker Karan Johar (Ae Dil Hai Mushkil). And who wins the Box office race only time will tell. So let’s keep our fingers, toes & hearts crossed and let the best man, in this case Ajay Devgn & Karan Johar, win the Box Office turnstiles match.
And now as we all know this Diwali we have 2 big releases, obviously one is Shivaay which is the most ambitious project of Ajay Devgn and another is Ae Dil Hai Mushkil which is also a big offering from Dharma Production.
And even before the release of both the films, everyone has their “eyes” focused on both the films as well as the makers of both the films as they both are also facing bad comments or reactions from everyone including each other.
Actually speaking the dates clashes has started like a battle ground these days and more especially for acquiring the release dates of the most prestigious Indian film festivals. That apart our actors have started making great efforts like anything. And in their efforts they also end up spoiling their individual relations and also their relationship with each other.
And this so called warfare situations keep occuring whenever there are 3 big holidays like Diwali, Christmas & Ramzan Eid. So If any of the films gets released on these holidays the results are normally & fairly good on the Box office turnstiles. Sometimes these films really hits the Bull’s Eye and also turn out to be runaway Blockbuster hits. And because the Box Office collections of these festivals are extremely good, the actors also gain huge commercial value.
In last few years, most of the films were good and hence Salman Khan, Shahrukh & Aamir Khan also garnered a huge commercial value more than what they had gained previously. But everyone should understand one thing that these clashes are bound to happen more in future. So all the concerned parties, especially in future, will have to plan out the releases of their films keeping all these factual aspects in their mind. In fact they should formulate concrete strategic plans in future to gain more & more profits for all the movies which will be set for release on these particular holidays of Diwali, Christmas & Ramzan Eid.
In conclusion we would say that Instead of indecent behavior & feeling bad for each other we should also welcome all the films positively and wish good luck for all of them. Because this is sure that in the future not only their would be 2, 3, 4 but even more releases on these festive days. So we should all be prepared for that and plan the strategy in such a way that all the films should do good business.
So this Diwali let’s welcome and enjoy a grand Box Office success for both the Diwali releases; namely Shivaay & Ae Dil Hai Mushkil.
Here’s wishing Best of Luck to Ajay Devgn & Karan Johar for their respective film’s Diwali release.
