Ranveer Singh Launches India’s Most Cutting-Edge Label Incink
In what can be called a truly historic day in the music industry of India, actor superstar Ranveer Singh & filmmaker & music evangelist Navzar Eranee have teamed up to launch their passion project, an independent music record label called IncInk. The label will look to unearth the future superstars of the music scene in India & present their raw talent to a global audience.
“We are first starting with launching some really raw, immensely talented, new rap & hip-hop artists who we believe will be the next superstars of the scene. Rap & hip-hop are the biggest thing happening in Indian music today. This poetry is speaking of revolution, it is speaking of how India is protesting against class structures, injustice & social atrocities. It is the voice of India, from the streets of India that you just can’t ignore anymore. Hindustani rap/hip hop is telling our nation’s story & reality & we at Inc Ink want to bring out the real poets of our generation. Inc Ink literally means writing your own story & I’m inspired & thrilled to be starting this passion project that aims to affect social change. I hope that we can present some of the strongest & boldest voices of Indian youth to the world,” said Ranveer Singh, who turns a global entrepreneur with his music venture.
He added, “The 1st ever 3 exceptional talents being launched are Kaam Bhari, SlowCheeta & Spitfire & I’m a huge fan of their music. We intend to sign & promote several more artists, who are exploring varied genres of music, in the days to come & showcase their beautiful music to India & the world. As an outsider in Bollywood, I have always wanted to do my bit to bring out & support the outstanding talent that we have in every street of our country. So, when Navzar Eranee & I came up with the idea of IncInk, it appealed to my core, my heart. Inc Ink is my passion & I intend to use this platform to give as many artists, from across the country, a chance to dazzle India with their talent.”
Ranveer’s partner & co-collaborator in IncInk is Navzar Eranee, a filmmaker & music lover aiming to nurture, launch & build artistes in India. He too turns an entrepreneur with this company that will give contemporary poets of our generation suitable exposure & reach amongst people.
Co-founder Navzar Eranee said, “Art can comfort the disturbed & disturb the comfortable. Music has always inspired me to think & act beyond my perceived limitations. As an artist bubbling with a point of view, I grew tired of safe conversations & diplomacy driven by economic interests. I want to connect with people. These connections via truth & authentic expression, though not always agreeable, create a more inclusive conversation. This insight drove Ranveer Singh & me to push our own boundaries & form IncInk. Anushka Manchanda a.k.a. Nuka & Shikhar Manchanda a.k.a. Rakhis came on board as our Head of Music, because we all agreed on the absolute core of what we envision for IncInk. Where artists can collaborate & express with real freedom. In my view, the haves & the have nots must engage on common ground, through art & music. This is where all collisions, disagreements & agreements must occur. To cause this change we must stir the nest, with our thoughts, our deeds & our words.”
About the decision to start their independent label by launching rap & hip-hop artists, Navzar Eranee added, “Rap allows for a bold & direct approach. We can speak our truths, learn, educate & maybe even inspire somebody outside of ourselves. Oppression must be faced with bravery & creativity. We often face injustice every day. By bringing these subjects to light through art, we can recognize them & take action. Rap lends truth to the idea that art is mightier than the sword.”
Today, IncInk released their 1st ever single, titled Zeher written & performed by Kaam Bhaari, produced by Shikhar Yuvraj Manchanda (a.k.a. Rakhis). Zeher is a hard-hitting song that challenges the prevalent conforms of the Indian music industry boldly and unapologetically.
So IncInk is an independent music company formed by artists, for art. ‘Inc’ stands for Inclusive, and ‘Ink’ for Inkalab, revolution through art. ‘IncInk’ is Inclusive Ink & an Inclusive revolution. It seeks out musicians, poets, painters & film makers. Their aim is to create an infrastructure where artists from different mediums can collaborate without restrictions. By being inclusive, IncInk will create authentic music, art & film which will provide a voice & a platform for artists. In essence, IncInk is an end to end solution for artistic freedom.
