The one & only reputed filmmaker of Chhalywood (Chhattisgarh Film Industry) happens to be Rocky Daswani. Hailing from Chattishgarh, Raipur Rocky Daswani is a businessman turned producer who has produced greatest movies of Chhattisgarhi Cinema. Amongst his distinguished productions are 2 runaway hits namely ‘Mayaa’ & ‘Toora Rickshawwala’. And now his latest and debut Hindi film is ‘I Love Desi’ which was earlier titled as ‘Haule Haule Ho Jaayega Pyar’. Here he shares a few nuggets about his career as a producer.

Being a successful businessman of Raipur how & when did you think of becoming a film producer?

I would not repeat the clichéd lines that earlier on it was my love & passion for cinema that attracted me to be a
film producer. Frankly speaking I turned a film producer purely from a business point of view that too when I saw the pathetic condition of the Chhatisgarhi Film Industry. So I thought of making its condition better and instantly thought of producing Chhatisgarhi films. Afer all I belong to the city of Chhatisgarh, Raipur.

And then?

And then I started producing Chhatisgarhi films one after the other in quick succession under my own home production banner Shubh films. . All my films were hits, but 2 of the most successful runaway hit films in Chhatisgarhi dialect till this date are ‘Mayaa’ & ‘Toora Rickshawwala’. And now I am planning its sequels which will be a 1st ever time in the history of Chhatisgarhi Film Industry.

Rocky Daswani

You have brought about a big change in Chhatisgarhi Cinema. Comment!

Yes! You are right. And I am proud of the fact that within a short span of time I have been able to bring about this change in the Chhatisgarhi Film Industry. Today Rocky Daswani is a known as a notable movie producer. Most of the films that I have produced are primarily focused on entertainment & social awareness. That apart I have trained myself to be proficient in the different aspects of the film production process. And yes now I can proudly say that my love for film making has made me different from the other producers.

What other qualities do you find in yourself as a film producer?

Well! Honestly speaking now I feel and others have also made me aware that I have an excellent eye for quality screenplays and I am also an expert in the process of filmmaking. Most of my works evolve but are not limited to entertainment movies that gives its viewer a reason to smile and feel entertained. My home production banner Shubh Film under my vision, produces innovative & quality films through an efficient filmmaking process, by integrating content production, distribution, tie – ups for marketing & promotions, broadcasting & music rights. Its deep understanding of the local audience, their choices & markets has led to producing & partnering meaningful & commercially rewarding movies.

You have now stepped into the Bollywoodian arena with ‘I love Desi’. So what is it all about?

In my debut Hindi film ‘I Love Desi’ I have tried to make a set Bollywood formulaic film albeit with a strong meaningful message. So ‘I Love Desi’ is all about a desi boy from Punjab who goes to Canada to earn his livelihood. Out there he meets a videshi girl and falls head over heels in love with her and then the story takes an exciting turn which is best seen on celluloid’s big silver screen.

What are the highlights of ‘I Love Desi’?

The biggest highlight of ‘I Love Desi’ is its melodious & mellifluous songs. And of course the performances of all its actors especially the main hero Vedant Bali, son of Late Bali who was the erstwhile secretary of Akshay Kumar and finally I would like to make a special mention of Akshay Kumar who has backed ‘I Love Desi’ from “start” to “end” and given his heart felt blessings. That’s it.