The musical scenario of Bollywood has undergone a drastic change, especially since the last 1 decade. But a most reputed film producer like Ramesh Taurani of Tips music does not feel so. He is of the opinion that as far as music is concerned it has only changed platforms but it’s for the good as music has now had a far wider reach. Ramesh Taurani discusses at length about his musical journey via his Tips music company which has also culminated into his filmmaking journey too.
Nowadays the business of music has been changed. Has the revenue of music expanded compared to earlier times?
Music has always remained a necessary ingredient of our films. It has now changed its course in varied forms for instance it is now available more on digital platform. It now has a far wider reach. The revenue from the sales of music has always been fluctuating. It was the same story then and it is the same story now.
According to you which were the best era of music in Hindi cinema as far as its quality and not quantity are concerned?
I think after the musical era had mesmerized the music lovers in the Black & white era its best period was from the 60’s to the 90’s. After this it has always been fluctuating by doling out some times bad and most of the times good music.
Piracy of music & movies has always been a big setback for producers as well as music companies. How can it be eliminated completely?
In spite of taking all the precautions to curb this ever growing piracy menace we all have failed to completely eradicate this malaise. Once a few of the pirates are booked for their piracy crimes of music & movies another set of such criminal pirates raises their ugly heads. But one day we will all overcome this so called musical hindrance too.
You started making films as a producer in the year 1996 and had made many successful films. What are the changes industry is facing for producing films nowadays? Is producing a film, nowadays more difficult than the earlier times?
According to me the entire process of producing a movie has never been a smooth sailing process. No matter how much we try but everyone faces some kind of road blocks at every step, at every crossroads. There are many changes & developments taking place time & again but not everything can be summarised entirely out here. Each one us learn from our own mistakes and discover the ways to avoid such hindrances & pitfalls.
One of your films ‘Entertainment’ had a mix report. Tell something about that.
I can proudly claim that all our films made under the Tips banner have done extremely well. But of course ‘Entertainment’ had not registered a decent box office collections in hi end multiplexes in some territories especially Bombay.
Some of your past releases didn’t perform well at the box office. What went wrong with these projects?
The answer to these will be the same as mentioned above. Show me one producer whose each & every films have succeeded or garnered decent box office collections all the time. I can claim that our track record is far better.
Individual producers are vanishing because the corporate companies have made the business out of their reach. Shall the time of individual producers come again?
We individual producers are also to be blamed for this pathetic state of affairs. Why blame only the corporate companies as individual producers themselves have taken up this onus of getting over ruled & dominated by the corporate companies. Now whether the time of individual producers will come back or not only time will tell.
Tell something about your forthcoming ‘Love Shhuda’.
I think it is not the right time to speak about it. But I assure you that it will be a very entertaining musical love story.
Girish’s performance was well appreciated in ‘Ramaiya Vastaviaya’. Tell us something about his role in ‘Love Shhuda’.
He is performing a very unusual kind of role in ‘Love Shudda’. His performing skills are getting better day by day. I think his future is very bright in future in the long run.
Is Race3 on card?
Yes very much.
It is heard that Saif wouldn’t be the part of Race3?
Who says so? He is very much a part of ‘Race 3’.
