BBC TopGear magazine, the world’s No.1 motoring media brand, hosted the 10th edition of the coveted TopGear magazine awards. One of the most sought after awards recognizing unparalleled innovations in the automobile industry was held at Sofitel Luxury Hotel, BKC. The best cars & bikes of 2017 stole the limelight as they vied for the “STIG”; a prestigious honor that has now become a much pursued symbol of excellence in the automotive industry. The night witnessed renowned personalities from the automobile industry & Bollywood grace the celebratory event to cheer for the big wins.
Speaking about the 10th edition of TopGear Awards, Deepak Lamba, CEO, Worldwide Media averred, “With a legacy that is unmatched, TopGear commands immense credibility in terms of honoring the best of the automobile industry. Over the years, our team has worked extremely hard towards building the brand value of a property which bestows deserving metals with accreditations that are today considering extremely prestigious. It is not just a moment of celebration for the winners, but for TopGear as well, as we mark the 10thsuccessful edition of the TopGear Awards. With this, we look forward to setting new benchmarks as far as staging a platform year after year, which brings together every stakeholder of the automobile industry under one roof.”
The winners are selected based on varied rounds including voting, shortlisting, jury selection & testing. Starting with in an online voting phase, the digital community first selects the reader’s choice car & bike of the year. This is followed by a jury round where a credible panel of judges shortlists the befitting nominees under each category. The winners are then selected from the nominees that undergo a rigorous round of testing across pre – requisite parameters, in order to gauge their performance.
Girish Karkera, Editor of BBC TopGear shared his views and said, “Being a brand that has today become such a sought – after platform to earn recognition, comes with a huge responsibility. It is a privilege to lead such a qualified & dynamic team of individuals who pay so much attention to vehicular detail in ensuring a fair & unbiased adjudication of the winners year after year. It is this expertise that has made TopGear Awards and more so the “STIG”, a symbol of excellence, as we strive to strengthen this legacy in the years to come. The credit of the successful 10th edition of the TopGear awards goes to our entire team, to whom I would like to raise a toast.”
The extremely likeable & versatile Luke Kenny set the perfect tone for the evening, as he hosted the awards attended by car & bike aficionados. Renowned Bollywood stars such as director Sanjay Gupta, Actress Shama Sikandar, Payal Ghosh amongst others also graced the event to witness the glorious night, giving them an opportunity to root for their favorite automobile brands. The arena was adorned with the competing metals, as they shone bright with their looks & features, powered by innovative functionalities.
The event was powered by Yes Bank, 100 Pipers, Lodha (The PARK), IPOL. Associate Partner – Advanced Hair Studio; Eyewear Partner – Stepper; Destination partner – Amazing Thailand; Footwear Partner – Atesber; and Tyre Partner – CEAT.
Worldwide Media is a part of the Times Group, one of India’s largest media & entertainment conglomerates, and publishes Filmfare – India’s No 1 entertainment magazine. Femina – India’s largest women’s magazine, BBC TopGear, HELLO!, BBC GoodHomes, GRAZIA, Lonely Planet Magazine India, Home Trends & BBC Knowledge are other exciting titles from Worldwide Media.
TopGear Magazine India is a unique automotive lifestyle magazine that caters to a predominantly male audience. Brand TopGear is a known for its wit, humor and the fact that it doesn’t mince words when it comes to evaluating automobiles for its readers. It is also known for its over –the – top feature stories with exotic as well as everyday cars going places, under taking challenges that put the machines to the ultimate test. Just like its mothership title back in UK, TopGear India is known for its visual treatment of stories, something that rivals are still trying to match for over a decade now. The magazine now stretches beyond print and caters to audiences across social media and new age digital platforms.